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Announcing Celebrity Line-Up for Wine Future 2021

February 19th – During each day’s 15 minute break Wine Future 2021 will feature live and recorded entertainment coordinated by Dan Nicholl, host of South Africa’s The Dan Nicholl Show and the successful Dan Really Likes Wine series. In 2016, Dan broke the South African auction record for a single...

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Afternoon Brief, February 19th

Announcing Celebrity Line-Up for Wine Future 2021: During each day’s 15 minute break Wine Future 2021 will feature live and recorded entertainment coordinated by Dan Nicholl, host of South Africa’s The Dan Nicholl Show and the successful Dan Really Likes Wine series... The post Afternoon Brief,...

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Wine Data Literacy: Is This Our Most Important Skillset for the Future?

We first wrote about the phrase "data literacy" a few years ago, in 2021, to announce our creative partnership with Valerie Logan and The Data Lodge. The phrase has picked up currency since then, and you may have heard it dropped into conversations particularly about AI. I've come to believe that...

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Sipping Beyond Tradition The Rise of Alternative Beverages in Wine Tasting Rooms

In the ever-evolving world of wine, tasting rooms have long been sacred spaces for sampling vintages and educating consumers about winemaking. But recently, the definition of what belongs in a tasting room has expanded beyond the conventional pour. Enter the world of alternative...

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Outshinery announces London Wine Fair Participation & Launch of New Publication for Wineries

Outshinery is proud to announce its participation in the Digital Edition of London Wine Fair 2021 and the launch of a new industry publication for wineries. Team members from Outshinery will be available at a virtual booth and will be featured in a panel presentation on 17 May 2021 at 16:00 GMT....

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NAPA, Ca (March 18, 2021) – Summer 2021 will mark the fifth year of Cooperages 1912’s scholarship donation to the Wine Business Institute at Sonoma State University. Cooperages 1912 has donated $10,000 per year for the past five years to the Wine Industry Scholars Program (WISP), which began in...

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The Five Best Automated SMS Workflows for Wineries

Marketing Automation Sells Wine & Saves Time Many wine marketers face the same problem: balancing a long to-do list with limited time, but automation can help If you’re like many wine marketers, your to-do list is a mile long. You need to post on social media, write a newsletter, update your blog,...

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Wine Business Strategy & Leadership Educational Sessions at WIN Expo!

Registration is now open for the 9th annual Wine Industry Expo (WIN Expo) and this year's educational conference sessions will include fifteen comprehensive workshops focusing on four main tracks: Winemaking & Production, Business Strategy & Leadership, Vineyard & Growers, and Sales & Marketing....

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