For most wineries, marketing still follows a familiar path: email campaigns, wine clubs, tasting room experiences, and social media. These channels continue to drive direct-to-consumer sales, but they are also becoming increasingly saturated. Reaching new customers often requires more content, more...

31 March 2021 – The next physical edition of Wine Paris & Vinexpo Paris will take place from 14 to 16 February 2022. The decision to postpone the exhibition, once again imposed by the health situation, was taken in conjunction with the event’s partner wine marketing boards. Stakeholders...

18 February 2021 – Using new tools or distribution channels, winegrowers along with wine merchants and delicatessens took a flexible approach to the challenges thrown up by Covid-19. Their assessment of 2020 is mostly positive, and underpinned by consumers continuing to enjoy wines and spirits....