HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILS The inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the global megastore to the local dog bakery, is shouting their way into people’s attention span with flashing subject...

by Stacey HeuerAs we approach Thanksgiving, it’s a time to pause and reflect on the past year—the lessons we’ve learned, the challenges we’ve navigated, and the many things we have to be grateful for. For those of us in the wine industry, this reflection feels especially meaningful. The past year...

It’s baaaaaack! The incredibly successful “Come Over October” campaign is once again inviting the international wine community to celebrate with the beverage that brings us all together. Everyone is invited, and now is the time to get started by planning for a dozen curated suggestions: –Game Day...

Sonoma, CA, April 22, 2025 – Free Flow Wines announced the winners of the 12th annual KEGGY Awards, honoring wine on tap leaders for their extraordinary environmental impact and commitment to sustainability. For the first time, the awards are being celebrated in April to align with Earth Month,...

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t...

Join us for a webinar to learn how MCC’s many services can help guide your spirits project from idea to completion, ensuring you get the most stunning results possible. The landscape for craft spirits today is teeming with producers from all corners of the globe, hand-crafting spirits that...

February 25th – SAN MIGUEL DE ALLENDE, Mexico — This Mexican colonial jewel of a city is probably best known for its architecture, traditions and art scene, but some may find it surprising that its natural light and beauty is also favored by winemakers. The region around San Miguel de Allende is...

Sonoma county’s premier, award-winning winery announces Winemakers Release 40th Anniversary Chardonnay WINDSOR, Calif., January 28, 2021 – Today, California pioneer Sonoma-Cutrer celebrates 40 years of history in the heart of the region’s Russian River Valley. For four decades, Sonoma-Cutrer has...

What does yeast fermentation have to do with wine quality? Absolutely everything! A significant difference between grape juice and wine is the yeast. In winemaking, yeast converts the sugars of wine grapes into alcohol and carbon dioxide. Yeasts also modify or create many of the flavors and aromas...