As Q1 closes, emerging trends in marketing technology are pointing to one consistent theme: intentionality. According to a recent Angelsmith report, successful wineries are trimming the fat from their messages and focusing on clarity, relevance, and timing—especially in how they use email, social...

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t...

February 20th, 2025 — Wineries seeking innovative ways to engage wine lovers and drive DTC sales this spring now have a powerful new tool at their disposal. RedChirp, the wine industry’s leading text messaging platform, is proud to collaborate with best-selling author and wine industry thought...

Every year, Pinterest Predicts drops its trend report, and this year’s insights are bigger than just what’s trending on the platform—they reflect broader cultural shifts that wineries can tap into across their marketing, experiences, and product development. With Pinterest’s track record of...

In today’s digital-first world, the visual appeal of your wine brand can make or break your success in the online marketplace. With e-commerce and social media sales channels, it's crucial for wineries to recognize the critical role that high-quality digital design plays in capturing consumer...

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns...

Embrace today's packaging trends to boost next year's wine sales, marketing, and engagement Wine label design is a crucial aspect of winery and wine brand marketing. By 2025, several trends and predictions are likely to shape the effectiveness of these designs in boosting sales. In this article, we...

Embrace today's packaging trends to boost next year's wine sales, marketing, and engagement Wine label design is a crucial aspect of winery and wine brand marketing. By 2025, several trends and predictions are likely to shape the effectiveness of these designs in boosting sales. In this article, we...

The 2023 Videocast is in the books, and what a performance from some of the smartest people in the business who do DTC all day, everyday. Thank you! Susan DeMatei, President of Wine Glass Marketing, Andrew Walleck, COO of Wine Access, Jessica Kogan, Partner of Connect the Dots Collective. What a...

Facebook/Meta: Turning Fans into Wine Club Members Expanding on insights from our Wine Club Scorecard, this post explores one of the most underused yet powerful tools for wine club growth: Facebook. While platforms like TikTok and Instagram often grab attention, Facebook remains one of the most...