April 28th – Building on feedback from over 25,000 wine consumers in 25 markets – representing over 400 million wine drinkers globally – the fourth annual Wine Intelligence Global Wine Brand Power Index reveals an industry-wide erosion of brand equity arising from the disruption to shopping and consumption patterns experienced during the Covid era, which […] The post Yellow Tail and Casillero Del Diablo Remain the World’s Most Powerful Wine Brands Amid a Picture of Eroding Brand Equity for Wine Brands Worldwide appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/04/28/yellow-tail-casillero-del-diablo-remain-most-powerful?utm_source=rss&utm_medium=rss&utm_campaign=yellow-tail-casillero-del-diablo-remain-most-powerful Published Date:Wed, 28 Apr 2021 17:14:56 +0000 

We have added a truly unique color to our "WCC Stock" collection and a shimmery metallic to our "Brights" collection. Amcor STELVIN® brand capsules are offered in many eye catching colors and liner combinations to safely seal your beverage! Capsules can be custom colored, printed or embossed to enhance your package and match your brand! As an East Coast authorized distributor of these industry leading caps, Waterloo Container has put together two collections of 30x60 Saranex lined colors, ready to ship to you! Amarillo yellow (a craft antique looking yellow gloss) has been added to our WCC stock collection. This 14 color collection offers a rainbow of classic colors perfectly suited to conventional wine labels. Our nine (9) color Brights collection gets a glittery boost from the subtle metallic shimmer of the Blue Royal cap. This collection features bolder, statement making capsule colors sure to pack a punch on the shelf.   Colors featured

Starting a new business is an exciting venture, and for many entrepreneurs, a catchy brand name for their company or products is the first step toward success. In recent years, companies—especially breweries, wineries, and toy manufacturers—have adopted parody trademarks to garner attention for their products. A clever and humorous parody mark can be an amusing way to stand out, but it also carries significant risks. A “parody trademark” is a mark that uses an existing brand in a satirical or humorous manner. These marks take recognizable elements from the original and change them with a humorous twist to create a new commercial impression. However, a parody must be perceived by consumers as a critique or joke, rather than as an indication of an affiliation between the businesses. If the parody mark uses a well-known brand’s recognition to sell its own products, it may be deemed infringing by the owner of the pre-existing brand, even when such use is consi

A wine bottle is the physical expression of your brand. Over time, customers have learned to associate specific shapes and sizes with quality, heritage, and style, especially when dealing with premium brands. Every element of presentation matters, with the bottle and label working together as the most powerful first impression. Selecting the right pairing is a critical step in positioning a wine effectively. For smaller or lesser-known wineries, or those from less established regions, design can play an even greater role. A distinctive bottle or striking label may inspire a purchase before the wine is even tasted. Customers often seek out packaging they feel proud to share, whether as a gift, at the table, or as part of their own social identity. The elements of a product’s design can even potentially influence how much some people enjoy a given drink, and in a way become in and of themselves a part of the overall experience. In this article, we explore the bottle

The packaging supply chain is sending mixed signals this month – not quite cause for alarm, but enough yellow lights to keep procurement teams on their toes. Let’s start with the good news: fuel costs edged down from July's $3.779 to $3.744 per gallon in August. But before we celebrate, some context is needed. At $3.74+, we're still hovering near the year’s second-highest diesel levels. Think of it as taking your foot slightly off the accelerator while still speeding – technically slowing down, but hardly cruising speed. Fuel remains a critical watch point as we head into Q4 planning cycles. Transportation continues to be our bright spot. For the second straight month, we're seeing no peak season surcharges – a welcome relief that’s providing both cost predictability and operational flexibility at a time when the industry needs both. Port operations remain stable with no meaningful congestion on key inbound lanes. The anticipated summer i

The conversations I have about quality tend to focus on red wine. This is especially true in California, where Napa Cabs have historically garnered high prices, followed up by Coastal Pinot noirs and red Rhones. Honestly, in most places I’ve been where the climate allows for ripening red grapes, the reds are the main event with the whites being more of a warm-up act or even an afterthought. As a result, we know a lot about how to grow red grapes for quality – and less about how to grow whites. Consumer tastes are shifting though, and the big reds of yore are taking a back seat. Drinkers want lower alcohol wines with a lighter style and wineries are taking fewer risks with wine they can turn around in under a year. As a result, white varieties are in hot demand. If you’re a grower who can’t sell your grapes, you may very well be considering grafting some of your reds over to white.  So how do you grow a good white? In many ways whites are harder than their r

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t Have to Do It All—Start Small and Stay True to Your Brand Attracting younger wine lovers doesn’t mean you need to overhaul everything or abandon your roots. Instead, consider making a few strategic shifts that align with your brand. Maybe your website keeps the traditional tasting notes, but you have fun with social media. Maybe your weekends are reserved for 21+ reservation-only tastings, but your weekdays are more relaxed and family-friendly. The key is finding what works for you and your audience. Now, let’s dive into some ideas. 1. Flex Your Wine Club Options Your wine club isn’t working for everyone. Sure, your loyal members lov

How to Shoot Like a Professional Photographer With Your iPhone 1. COMPOSITION One of the top things most budding photographers struggle with is composition. Google it, and you’ll find all kinds of stuff about leading lines, diagonals, perspective, and even the Fibonacci spiral. But one basic rule of composition will instantly improve your images. The Rule of Thirds. Use your camera’s grid to place your object of interest on one of the crosshairs instead of in the center. This allows your subject to stand out from negative space and draw the viewer’s eye where you want it. Good composition creates balance and movement within the image. It helps tell a story and provides direction for the viewer’s eyes. To turn on your grid, go to Settings > Camera, turn on the grid. While you’re there, turn on the Level as well. 2. STRAIGHTEN YOUR HORIZON A major tell of a bad photo is a landscape that seems to be falling off the page. Using the grid and level you&rsq

BRUT TRIFECTA Announcing three stunning North Coast sparkling Brut shiners ready for your fall wine order: Dry Natural — NEW RELEASE! A “Natural” brut with zero dosage, leaving it crisp and dry. Fruit components of yellow apple and citrus flower bring balance with acidity to highlight the Chardonnay and Pinot Noir varietals used for this blend. Demi-Sec — NEW RELEASE! 30-50 g/L (typical range) A beautifully balanced sweet wine includes dosage of cane sugar — enough to preserve the fruit components of apple and citrus, light honeysuckle flower, and red cherry. The perfect food wine with salty snacks and desserts. Brut — A Favorite Classic 10g/L (typical range) A dry, but balanced Brut with the addition of dosage made with cane sugar — starring beautiful fruit components of Granny Smith and Golden Delicious apple, lemon citrus flower from the Chardonnay fruit, and trace earth notes from the Pinot Noir. The perfect all-aro

Nature always offers new possibilities This harvest, Chr. Hansen will offer producers a new strain of Lachancea thermotolerans with a unique metabolism – Viniflora® OCTAVE. Indeed, OCTAVE produces a remarkable quantity of lactic acid, stable over time, from fermentable sugars. As a result, the pH decreases and the total acidity increases. Bioprotection by "acidification" Intended for white and rosé wines from hot climates, where acidity is often lacking, the strain brings freshness and liveliness. Moreover, a part of the sugars being diverted towards the acid path, one can hope for a slight reduction in the alcoholic degree. Finally, spontaneous malolactic fermentation - often undesirable in the case of white and rosé wines - is inhibited, under the action of lactic acid. This bioprotection may be accompanied by a reduction in sulfites, as they remain more in the molecular form at low pH. Their action is more effective at lower doses. Tartaric acid add