The tasting room used to be the heart of the winery business model. Walk-ins became club members. Club members became brand ambassadors. Revenue flowed predictably, and the formula worked. That’s changing. Visitation to wine regions is softening and tasting room traffic that wineries once counted...

Why Wineries Need Influencer Marketing Now Here's a number that should reshape how you think about marketing: 69% of consumers trust influencer recommendations more than information coming directly from a brand That's not a slight edge. That's a fundamental shift in how people decide what to buy....

Your Current Marketing Won't Work for Younger Wine Drinkers The generational shift in wine consumption is happening faster than most wineries are prepared to handle. According to Wine Intelligence's US Wine Consumer Trends 2025 report, millennials will surpass baby boomers as the largest...

Event Type: Webinar

Location: Online

Date: 4/23/2026

Join us for our April Vantage Growth Session as we explore how wineries can attract and convert the next generation of wine club members through authentic storytelling, flexible membership models, and experience-driven engagement. Attracting the Next Generation of Wine Club Members April 23rd: 10am...

Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation. If I told you a winery just opened with no vineyard, no winemaker on staff, and no interest in talking about terroir… would you visit? What if I told you it had a silent disco in the...

For years, wineries evaluating new technology have asked the same question: “Can it handle my clubs and tasting room?” While that’s still important, the bigger question today is: “Can this platform help me grow into the future?” For years, wineries evaluating new technology have asked the same...

After 30 years of moving up and to the right, the American wine industry hit a wall. Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playbook. 2025 was the reality check. 2026 is the year wineries either adapt or watch their customer...

This cork stopper adapts to standard bottles and combines practicality with sustainability, preserving all the advantages of cork. Amorim Cork relaunches Helix, the ergonomically disruptive natural cork closure that combines the convenience of twist opening with the authenticity, ritual, and...

Sparkling wine is a bright spot in today’s challenging wine market. It ranks third among wine categories in sales, behind Cabernet and Chardonnay, and is the fastest-growing varietal.[*] The lower alcohol and light, fizzy taste appeals to the healthy mindset of today’s consumers, and the lower...

2025 reviewed; 2026 opportunities set out This month’s Global Market Report reviews the bulk wine and grape markets of 2025 and sets out, country by country, the opportunities – and the potential pitfalls – that 2026 brings. Will this be the year that wine consumption in Europe and North America...