Afternoon Brief: Announcing Historic Launch of 2025 Old Vine Conference in California October 31 - November

In a pioneering partnership, the prestigious Old Vine Conference (OVC) is teaming up with Zinfandel Advocates & Producers (ZAP) and other notable organizations including California Wines, Lodi Wines and the Historic Vineyard Society to host an extraordinary event series from October 31 to November 4, 2025 in Northern California...

Zinfandel Live Launches a New Series to Explore the Incredible World of Zinfandel 

Six Episodes: Hosted by Leslie Sbrocco, Television Host and Wine Expert Rough & Ready, CA (August 1, 2023) Zinfandel Advocates &

Zinfandel Experience 2023 Hosted by Zinfandel Advocates & Producers (ZAP) Returns to San Francisco, January 26 – 28, 2023

Includes Dine-Around, Educational Tasting, Winemaker Dinner & Auction, Grand Tasting (November 16, 2022 San Francisco, CA)Celebrating National Zinfandel Day on Wednesday, November 16, 2022, Zinfandel Advocates & Producers (ZAP) []

The Old Vine Conference Comes to Sonoma County - Sonoma County Winegrowers

The 2025 Old Vine Conference comes to Sonoma County, celebrating old vines with seminars, tastings, field trips, and global wine leaders dedicated to preserving heritage vineyards.

Stories to Be Told: Wonders Await at 2025 Global Old Vine Conference

Rebecca Robinson on Shortlist to Receive Old Vine Hero Award

Rough and Ready, California (March 6, 2023) Rebecca Robinson, Executive Director of Zinfandel Advocates and Producers (ZAP) has been short-listed as a

Afternoon Brief: U.S. Wine Retailers Statement on Dietary Guidelines

The National Association of Wine Retailers (NAWR) applauds the recently released “Dietary Guidelines for Americans, 2025–2030” for its adherence to the science on alcohol consumption...

Afternoon Brief, February 9th

Preliminary 2023 Winegrape Crush Report at 3.67 Million Tons: The California Department of Food and Agriculture Preliminary Grape Crush Report, containing tons crushed and prices of wine grapes sold during the 2023 harvest, has been released...

Afternoon Brief, February 8th

Napa County Puts Hoopes Winery Leader in Witness Stand: Napa County's attorneys put Lindsay Hoopes of Hoopes Family Vineyard in the witness stand to question her about alleged winery rule violations...

Afternoon Brief, January 3rd

U.S. Wine Market Dips 2% By Volume, but Sees First Value Increase Since 2020: With the U.S. wine market facing uncertain economic conditions and increased competitive pressure from other drinks categories, total volume decreased an estimated 2% to 322 million 9-liter cases in 2023, according to Impact Databank...