Amorim Cork’s Director of Communications Carlos de Jesus answers that question in this episode of NPR Freakonomics Radio Network’s The Economics of Everyday Things with Zachary Crockett. Listen to the full episode: https://freakonomics.com/podcast/wine-corks/

A neuromarketing study, from Neuromarketing Research Center of the IULM University, revealed that consumers associate cork stoppers with better wines and are willing to pay 18.5% more for a cork-sealed wine. The sound of opening a cork-sealed bottle of wine immediately triggers a stronger cognitive...