225: California’s Ban on Autonomous Tractors An antiquated California law makes using autonomous equipment in the vineyard challenging. Michael Miiller, Director of Government Relations at the California Association of Winegrape Growers (CAWG) explains that workplace safety standards developed in...

When you think of a tractor, do you picture the sturdy, hardworking machine of the past or today’s powerful, modern marvel? For wineries, cideries, and fruit farmers, tractors symbolize the bridge between nature and craft. But how does this relate to marketing? Tractor symbolism can be marketing...