Premium Sparkling. No Wait. Now available: Carneros Brut Rosé Sparkling Shiners (Méthode Traditionnelle) — a premium, ready-to-bottle opportunity for wineries and brands looking to bring sparkling wine to market quickly. Crafted using the traditional method (the same process used in Champagne), these wines offer complexity, fine bubbles, and layered character that elevate private label and branded sparkling programs. Sourced from Carneros, a region known for producing balanced, elegant sparkling wines with bright acidity and refined fruit expression, this listing is especially well-timed as brands prepare for summer releases, events, and hospitality programs. Shiners provide a key advantage right now — allowing producers to skip production timelines and move directly to bottling and market. View Listing The WIN Marketplace is built to connect buyers and sellers across the wine industry, and listings like these Carneros Brut Rosé Sparkling Shiners hig

Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And in every one of those moments, they're making a decision based on what your visuals tell them about who you are. This isn't a trend. It's how people buy now. According to a 2023 study by Cloudinary and Harris Poll, 75% of online shoppers say product photos are the most influential factor in their purchase decisions. That number holds across categories, and it holds in wine. The difference is that wineries aren't just selling a product. They're selling an experience, a place, a feeling. Which means your visual content has to do more work than a product shot on a white background. It has to make someone want to be there. Most wineries know this on some level. Fe

You want to elevate your event marketing campaigns with fresh, exciting materials that captivate and engage your target audience. You need unique branded merch, box kits, and swag bags to standout. But, where to start? Enter Almaden’s 2024 Event Lookbook. It may not solve all your problems, but it will strengthen the engagement at your next event! The State of Event Marketing Before we dive into the top trends that will help you this year, let’s get some context. Did you know that 63% of event marketing professionals predict that attendee numbers will return to pre-pandemic levels in the next one to two years. If you’re running events in 2024 and looking ahead to 2025, you’re in the right place. Perhaps more importantly, 80% of attendees say in-person events are the most trusted way to discover new products and services. Events empower marketers to connect with people one-on-one. Rarely, do marketers have the opportunity to speak directly with pro

Most wineries don’t have a promotion volume problem. They have a promotion design problem. When you look closely at wineries delivering strong margins alongside steady consumer sales growth, patterns start to appear. Not because those promotions are trendy or copied from competitors, but because they are intentionally designed to drive revenue while protecting long-term customer behavior and brand value. Modern promotion strategy is not about running more campaigns. It is about structuring incentives that influence how, when, and why customers buy. Across the strongest performing wineries, promotions are increasingly treated as part of the revenue model rather than just part of the marketing calendar. They shape demand, influence order composition, and support long-term customer value. Why Promotion Strategy Is Really Revenue Strategy Promotions are no longer just marketing tactics. They are one of the most controllable levers inside a winery’s DTC P&L. For most wineri

When people think about packaging, they usually focus on the bottle itself. But the closure plays just as much of a role in how a product feels.  The final "pop" or twist is what seals the deal for your brand experience. Whether it's the premium weight of a custom bar-top or the clean look of a branded Stelvin® cap, that small detail tells your customer exactly what’s inside before they even take a sip.  We don’t just supply caps; we help you find the right fit for your production line and your brand’s story. From custom UV-printed corks to color-matched capsules, we’re here to help you finish strong.

Marketing budgets may be getting leaner but visitor expectations sure are not. One of the smartest moves a winery can make isn't a bigger spend: it's a shared one. Pooling resources with neighboring wineries doesn't dilute your brand. It amplifies it, elevates your entire area as a destination, and gives visitors a richer experience that keeps them coming back. At HipMaps we create custom-designed maps with an app that help wineries amplify their marketing, enhance the visitor experience, and easily refer business to each other in a unique and engaging way. Here's how it works: a group of wineries — whether a formal association like Alexander Valley Winegrowers or an informal collection of neighbors — pools together to create one beautiful, branded map featuring all of their locations, in the style and branding that reflects their area. Hear from HipMaps Founder Rachel LeRoy, see examples of how Alexander Valley Winegrowers and others are utilizing their Hip

myWineClubApp™ - Agency Partner Plan Wine Marketing Agencies Are Quietly Claiming a New DTC Communication Channel Something unusual is happening in wine marketing. While much of the industry continues to wrestle with declining response rates, unreliable email deliverability, and growing SMS fatigue, a new pattern is emerging behind the scenes: wine marketing agencies are beginning to secure strategic positions around an entirely new DTC communication channel. The channel is myWineClubApp™ — a patent-pending, preference-based messaging platform designed specifically for modern wine clubs. Why myWineClubApp? Originally developed as a direct solution for wineries struggling with fragmented customer communications, myWineClubApp has quickly drawn attention from agencies who recognize a larger opportunity: helping their winery clients establish a persistent, brand-owned presence on consumers’ phones while reducing dependence on traditional channels. Unlike conven

Looking for a thoughtful, elevated way to package wine for clients, club members, or special releases? Wine-N-Gear’s wholesale bespoke wine gift boxes are designed to turn a bottle of wine into a complete gifting experience. These boxes are fully customizable, making them a strong option for wineries and wine businesses looking to incorporate branded packaging without reinventing the wheel. With a range of styles, sizes, and finishes available, they work equally well for corporate gifting, wine club shipments, holiday programs, and special events. Beyond presentation, the boxes are built with durability and logistics in mind, offering a practical solution that still feels premium when it reaches the recipient. For businesses thinking ahead to upcoming releases or client outreach, this is an easy way to add perceived value without adding complexity. Explore Our Full Collection of Bespoke Wine Gift Boxes

You know how we're always saying that data is only powerful if you know what to do with it? Well, we just made it a whole lot easier to do exactly that. Enolytics and Wine Industry Sales Education (WISE) are officially partnering up—and we couldn't be more thrilled about the benefits and value that this partnership will bring to our clients and colleagues. Here's the deal: We've watched our customers dig into their data, uncover incredible insights about their buyers, and then ask the very reasonable question: “Okay! Um. Now what?” WISE has the answer. WISE is the gold standard in DTC sales education and coaching, and together we're creating an experience that moves you from insight to action faster than ever. Our platform shows you who your customers are, what they're buying, and where the opportunities are hiding. WISE brings the expertise to help your team act on all of that—confidently, strategically, and with real results.

HipMaps and the Direct To Consumer Wine Symposium teamed up to enhance the attendee experience at the upcoming 2026 DTC Wine Symposium in Monterey, California from January 20th to 22nd. The Wine Symposium HipMap features hand-selected local favorites: hot spots and hidden gems recommended by Monterey locals. Symposium attendees can explore the best of Monterey by downloading the HipMaps app and entering access code DTCWS to see their real-time location on the map, read the inside scoop about each place, learn who is offering discounts to DTC Wine Symposium attendees, access websites, and get directions. HipMaps Founder Rachel LeRoy will be onsite in the DTC Wine Symposium tradeshow where attendees can enter to win a free HipMap. Learn more here. How HipMaps Serves the Wine Industry HipMaps helps wineries and wine associations in two distinct ways: Custom Vineyard Maps designed for tasting rooms and marketing materials showcase a winery's vineyards, AVAs, terrain and wine story, c