Maximize your vineyard's potential! With AgCode, monitoring phenology is a breeze. Easily track bud break dates and analyze trends over the past five years with our intuitive reporting tools. Plus, when you join AgCode, we'll seamlessly integrate your historical data for a comprehensive view of...

Event Type: Conference

Location: Online

Date: 3/31/2022

Growing Forward is an online conference series focused on educating & supporting Grapegrowers throughout the vineyard growing cycle and preparing them for the year ahead. The series features academics, agricultural experts, and notable industry professionals addressing current challenges and issues...

For winemakers and distillers, crafting exceptional beverages is only part of the journey. To ensure your product maintains its premium quality and reaches consumers in perfect condition, the preservation of both its taste and appearance is critical. This is where the often-overlooked factor of...

Marketing budgets may be getting leaner but visitor expectations sure are not. One of the smartest moves a winery can make isn't a bigger spend: it's a shared one. Pooling resources with neighboring wineries doesn't dilute your brand. It amplifies it, elevates your entire area as a destination, and...

WHY DEMOGRAPHICS STILL MATTER IN WINE At first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s willing to buy it? Not exactly. In practice, marketing to “everyone” is a fast track to appealing to no one. You water...

Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta...

A WINERY GUIDE TO AVAILABLE RESEARCH You know what’s better than spending ten grand on a focus group where Jan from accounting tells you your wine label “feels aggressive”? Doing your homework first. And no, we don’t mean journaling your feelings over a glass of Pinot. We mean secondary...

Sustainable Story | Happy, Helping Hooves Weeds challenge farms of all sizes. When Melani Harding, Owner and Winemaker at Bon Niche Cellars, decided to stop using herbicides, weeds got out of hand and she looked for more sustainable control methods. She adopted Nigerian dwarf goats, who promptly...