Seismic shifts are rocking wineries’ traditional methods of producing and selling wine. The industry has recognized the vital need to capture the interest of younger consumers to compensate for reduced spending by its older buyer base. Agriculture’s growing acceptance of climate change ― painfully...

Strategic consolidation in Sonoma County positions the company for continued innovation and growth Rack & Riddle, the leading custom sparkling wine producer in the United States, has announced a strategic facility realignment to strengthen long-term growth, increase efficiency, and accelerate...

The Actionable Version (Yes, Another One — But Hear Us Out) It wouldn’t be the end of the year in beverage alcohol without a million prediction articles telling you what might happen next. You’ve probably already read a few that say consumers will drink less, premiumize more, and still somehow want...

WHY DEMOGRAPHICS STILL MATTER IN WINE At first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s willing to buy it? Not exactly. In practice, marketing to “everyone” is a fast track to appealing to no one. You water...

Why is wine packaging important? There are many different practical functions of wine packaging. First and foremost, it protects the wine and acts as a vessel to transport your wine from the winery to the customer. You want to ensure that your wine is of good quality and that the packaging...

A WINERY GUIDE TO AVAILABLE RESEARCH You know what’s better than spending ten grand on a focus group where Jan from accounting tells you your wine label “feels aggressive”? Doing your homework first. And no, we don’t mean journaling your feelings over a glass of Pinot. We mean secondary...

For small and growing beverage brands, the path from hand-applied labels to a streamlined automated labeling line is a natural part of scaling up. Whether you produce wine, craft beer, spirits, or are part of the surging categories like canned cold brew, kombucha, infused seltzers, or functional...

We love the Midwest winemaking community! This past summer Laffort® USA have been lucky enough to visit and share information about our innovations with talented winemakers from Wisconsin to Illinois to Indiana to Michigan. We've tasted fantastic expressions of everything from Seyval Blanc to...

Navigating a path forward amid the headwinds Welcome to the Ciatti Global Market Report on Substack – a new home, but with the same incisive and actionable market intelligence as before. The latest pricing tables, collectively now called the Global Pricing Grid, will be published separately in a...