Introduction: From Search to Suggestion Wine consumers aren’t just Googling anymore — they’re asking AI assistants like ChatGPT, Google Gemini, Perplexity, and Grok where to go, what to drink, and who to trust. If your winery’s online presence isn’t optimized for these new tools, you’re already...
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In today’s wine industry, tasting room reservations are not just operational tools — they are strategic levers. According to the 2025 SVB State of the Wine Industry Report, tasting room visitation remains one of the most powerful drivers of Wine Club acquisition and the second-largest contributor...
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The Missing Link Between Production and Sales When you’re involved with wine inventory and sales, a few nagging questions can keep you up at night… "Did we get our excise tax payment right this month?" or "Was that library wine really still available?" or "Did we ship enough wine to our warehouse...
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As harvest approaches, here are four new reasons to browse the WIN Marketplace—whether you're prepping your cellar, enhancing hospitality, or locking in fruit. • Santa Cruz Mountains Pinot Noir – boutique lot, mountain-grown elegance • 6-Bottle Rotating Filler/Corker – perfect for...
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InnoVint’s new inventory management product, SUPPLY, is now available to all wineries, bringing real-time visibility, compliance confidence, and operational clarity to case goods management. Wineries Deserve Better Than Spreadsheets Inventory shouldn’t be a guessing game. But for many wineries,...
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The InnoVint team sat down with Brassfield Estate to understand what caused them to make a change in winery software from vintrace to InnoVint. The team, led by head winemaker, Carlos Valadez, told us about problems they had after stepping away from InnoVint for a short time due to a change in...
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Steve Randazzo is the founder and president of Pro Motion Inc., an experiential marketing and event marketing agency located in Missouri. He has also been a leading expert helping Fortune 1000 companies that traditionally rely on trade shows and other events to adapt to the non-contact “COVID...
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