A tumultuous 2025 economy likely depressed wine sales. In 2026, the higher-end segments should continue to outperform, and the grape market should be less oversupplied when harvest begins. REPORT SNAPSHOT Situation: Wine sales softened across the board in 2025, and prices stagnated as a result of...

In this episode of the WIN Insider Series, George Christie sits down with Alison Crowe, Vice President of Winemaking and Partner at Plata Wine Partners, to explore her remarkable journey through the wine industry. From her early days growing up in California’s Central Coast to studying viticulture...

The art of crafting the perfect bottle can elevate a brand to new heights. In the competitive world of wine and spirits, packaging plays a pivotal role in capturing consumer attention and conveying brand identity. This is where the expertise and innovation of Global Package and the leading-edge...

After 30 years of moving up and to the right, the American wine industry hit a wall. Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playbook. 2025 was the reality check. 2026 is the year wineries either adapt or watch their customer...

I spend an embarrassing amount of time every January reading year-end recaps, trend reports, and “culture in review” pieces. It’s part professional habit, part curiosity, part doomscrolling with a notebook. But as I started flipping through 2025 retrospectives, something felt… off. Not alarming....

Fruitful Innovation Can Lead to Tax Benefits Napa has never had the luxury of standing still. This valley adapts. When the weather shifts, growers adjust. When consumer preferences change, winemakers experiment. New rootstock. New clones. Different planting locations. New production techniques....

myWineClubApp™ - Agency Partner Plan Wine Marketing Agencies Are Quietly Claiming a New DTC Communication Channel Something unusual is happening in wine marketing. While much of the industry continues to wrestle with declining response rates, unreliable email deliverability, and growing SMS...

The Wine Industry Financial Symposium 2025 and its speakers made one thing abundantly clear: the wineries that will succeed in this current market and into the future will look fundamentally different from the wineries that dominated in the past. The industry is undergoing a structural reset....

A wine bottle is the physical expression of your brand. Over time, customers have learned to associate specific shapes and sizes with quality, heritage, and style, especially when dealing with premium brands. Every element of presentation matters, with the bottle and label working together as the...