An on-demand workshop and digital audit resources from wine industry marketer Shana Bull. If you’re like most marketers, coming up with creative ideas for social media, your blog, emails, digital ads, etc. can get exhausting. But what if we told you that you only need ONE good idea to create 10...

Content Marketing & Promotion During the Coronavirus Pandemic We’re in the midst of a public health emergency, and life as we know it has fundamentally changed. So has how we do business. We hope this is only temporary, but reality implicates effects will reach far into every industry, on a global...

See the Future of DTC Marketing 2020 WINnovation Award Winner PreferencePro™ Automated Wine Marketing If "pivot & recover" is your marketing mantra in 2021, meet your new best friend: PreferencePro™ Automated Wine Marketing This 2020 WINnovation Award winner multiplies online wine sales...

VinterActive Wine Marketing NEW - 2021 Guide to Automated Wine Marketing Automated wine marketing has proven to be the most straightforward, cost-effective, and high-yield strategy available for wineries needing to maximize consumer-direct sales in 2021. This practical guide will show you how to...

VinterActive Wine Marketing Blog Are You Abusing Your Wine Marketing Lists? For many wineries, 2020 has quickly transformed our industry from a tourism-driven enterprise to a direct marketing business. And instead of being an afterthought, digital inbound and outbound marketing has emerged as the...