Through the opening six weeks of 2025, the major bulk wine markets of the world continued where they left off at the end of 2024 – experiencing differing activity and pricing levels. One common theme is that the shorter winegrape crops of 2023 and 2024 have been most felt on generic wines, which appear to be in tight supply – at least in Europe, Chile and South Africa. This has led to some elevated generic-wine prices, especially in Spain where pricing increases since November have stimulated European interest in alternative sources such as France, Chile and Argentina.  The market for standard-quality varietal wines is less tight, but supply of varietal whites does feel closer to some kind of balance than reds, with carryover low in Chile, South Africa and Australia as the Southern Hemisphere’s 2025 harvests get underway. Early expectations are for average-sized crops at best: Chile’s is likely to be constrained by extensive vine removals over the past 24 m

Digital Friction in the Wine Industry: Meeting Modern Consumer Expectations

Strategies to enhance user experience, personalization and loyalty for millennials and Gen Z consumers in wine e-commerce By Laurie Wachter   Is “digital friction” in your team’s sales and marketing […]