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Big Crush Harvest Wine Festival

Event Type: Consumer, Tasting

Location: Amador County

Date: 10/6/2023

Big Crush Harvest Wine Festival

Each year, we celebrate the grape harvest by inviting our friends to join our member wineries to get in on the most exciting time of year. Visit our participating wineries where you will be welcomed to the scenic foothills of Amador Wine Country by the entire wine community. Tickets include wine...

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The Critical Winery Website Audit: 9 Costly Conversion Mistakes to Fix Now

A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a thoughtful founder story. Polished, absolutely. Strategically distinct, rarely. The critique wasn’t...

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2026 Press Democrat North Coast Wine Challenge Now Accepting Submissions

On April 7-8, 2026, a collection of esteemed wine professionals will gather in Santa Rosa, Calif., to evaluate entries in the 2026 Press Democrat North Coast Wine Challenge. Competition managers are now accepting entries for the 14th annual NCWC, considered among the most prestigious wine...

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From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty

The Post-Harvest Drop-Off Fall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November arrives, and for many wineries, engagement plummets. According to Silicon Valley Bank's 2024...

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Transform Your Winery into a Must-Visit Destination with 10 Innovative Strategies

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a...

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Wine Club Fatigue Is Real: How to Reignite Member Engagement in 2025

Are Your Wine Club Members Ghosting You? Here's Why Your wine club members are breaking up with you, but they're not telling you why. They're just... disappearing. The numbers are stark: Silicon Valley Bank's latest research (which we are going to reference a lot in this blog) shows wine clubs are...

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Creating a Must-Attend Experience That Grows Your Wine Club

Every winery hosts events. A release party, a tasting experience, a harvest dinner. They’re great for engagement, but not all events drive wine club growth. Then, there are signature events—the ones that members build their calendars around, the ones they wouldn’t dream of missing. One of our...

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How to Attract Younger Wine Audiences: 20 Small Shifts for Big Results

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t...

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60 Winery Marketing Campaigns for 2025: Boost Sales with Creative Campaigns

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns...

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