Most wineries don’t have a promotion volume problem. They have a promotion design problem. When you look closely at wineries delivering strong margins alongside steady consumer sales growth, patterns start to appear. Not because those promotions are trendy or copied from competitors, but because...

Traditionally, the cost of purchasing a bulk glass depalletizer for bottling has been out of reach for many wineries. However, current market pressures bring bulk glass into reach for many wineries as the industry grapples with rising costs. In addition, fuel, labor and corrugated packaging costs...

It’s very tempting to lower prices to stay competitive in a down market like ours, believing that’s what’s required to be competitive. But this should never be an intuitive, emotional decision. The data will tell you whether you should get more aggressive with your pricing, stand pat, or even raise...

US Wine Industry Enters Negative Growth Phase; Adoption by New and Younger Consumers Is Lagging NAPA, Calif. – January 18, 2023 –Silicon Valley Bank, the bank of the world’s most innovative companies and the US premium wine industry, today released its 2023 State of the US Wine Industry Report. The...

FEBRUARY 2, 2022 | INDUSTRY NEWS & OUTLOOKS | MATT CLARK, SENIOR INDUSTRY ANALYST AND KALYN WALSH, CREDIT COMPLIANCE ANALYST, AMERICAN AGCREDIT In 2021, the wine industry began to recover from an unusual and challenging year in 2020. Wine sales sharply improved from the previous year, when...

Flextank Helps La Mesa Vineyards Deliver Award-Winning Wines Sweep Gold Medals At Three Prestigious California Wine Competitions La Mesa Vineyards uses Flextank vessels to capture gold medals and create top small-batch artisan-style wines of exceptional quality. Vancouver, Wash. – August 06, 2024 –...