HipMaps and Alexander Valley Winegrowers (AVWG) have collaborated to bring AVWG's 40-year legacy to life through a custom-designed HipMap and interactive app experience! A Community Built on Family and Tradition Located in northeastern Sonoma County just north of Healdsburg, California, the...

Marketing budgets may be getting leaner but visitor expectations sure are not. One of the smartest moves a winery can make isn't a bigger spend: it's a shared one. Pooling resources with neighboring wineries doesn't dilute your brand. It amplifies it, elevates your entire area as a destination, and...

Alexander Valley, CA — April 2026 — This April, Alexander Valley Winegrowers invite wine lovers—both new and experienced—to slow down, sip freely, and reconnect with the heart of wine country during TASTE Alexander Valley: Back to Our Roots, a month-long celebration of wine, hospitality, and...

HipMaps and the Direct To Consumer Wine Symposium teamed up to enhance the attendee experience at the upcoming 2026 DTC Wine Symposium in Monterey, California from January 20th to 22nd. The Wine Symposium HipMap features hand-selected local favorites: hot spots and hidden gems recommended by...

WHY: We believe a rising tide lifts all boats and that the wine industry deserves strong leaders, healthy teams, DTC mastery and winery success. HOW: We serve by continually raising the bar for professionalism and leadership in the wine industry. We provide opportunities for experiential learning...

This April, we’re going Back to Basics, Back to Our Roots — welcoming you to experience Alexander Valley the way it’s meant to be enjoyed. This April, the Alexander Valley Winegrowers invite you to return to the heart of wine country with TASTE Alexander Valley – Back to Basics, Back to Our Roots,...

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a...

We're making it easier than ever for winery associations, informal groups of wineries and winery partners to collaborate on a sophisticated marketing tool that works 24/7 for years to come! Our Harvest Special offers the best value we've ever provided so maximize your marketing budget with a...

Picture this: 20 wineries each contribute $100 and collectively receive a sophisticated marketing tool that works 24/7 for years to come, referring business to each other, marketing their area, and creating memorable experiences for visitors. With HipMaps' Harvest Special it's even easier for...

The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram stories that have become repetitive and rote. How do you translate the sensory magic of a tasting room...