Imagine your VP of Sales announcing they’ve ditched CRM for a Rolodex. Or your finance director saying Excel is too modern, so they’re switching to chalkboard. And yet, here we are — 2025 — squinting at billbacks for hours on end and sending reps to visit every retail account like the entire...

Here’s the truth: strong businesses are built on strong leaders. And while some people seem like “natural leaders,” most great managers don’t just stumble into success. They learn it, practice it, and grow into it. That’s where leadership training comes in. At The Personnel Perspective, we’ve spent...

January 8, 2026 FireHawk® Bioherbicide made its first appearance at the North Coast Wine Industry Expo on December 3 at the Sonoma County Fairgrounds, joining wine industry professionals from across Napa, Sonoma, Mendocino, and Lake counties for a full day of conversation and connection. As a...

The Perils of Using AI to Replace Entry-Level Jobs EXCERPT FROM: AI Wine Marketing News by VinterActive Perhaps you’ve read the headlines about entry-level workers struggling to find jobs due to the rise of AI. And especially if cash flow is tight, it’s mighty tempting to target entry-level jobs...

Verallia inaugurates a new oxy-combustion furnace with HeatOx™ technology at its Campo Bom in Brazil, reinforcing its commitment to innovation and local development. Verallia, the European leader and world's third-largest producer of glass packaging for beverages and food products, has...

We're hiring Account Managers in McMinnville, OR and Napa, CA! If you're passionate about client success, love building relationships, and want to join a collaborative team, we’d love to meet you. At Wineshipping, we stand for: 🔹 Unity – We support each other and our clients, celebrate diversity,...

Wine clubs have long been the heartbeat of Direct-to-Consumer (DTC) revenue for wineries. With dependable quarterly allotments, they’ve offered a level of predictability that few other channels provide. But as wine club expectations evolve and consumer lifestyles shift, managing them with outdated...

The InnoVint team sat down with Brassfield Estate to understand what caused them to make a change in winery software from vintrace to InnoVint. The team, led by head winemaker, Carlos Valadez, told us about problems they had after stepping away from InnoVint for a short time due to a change in...