Amid news of oversupply and decreased demand, the wine industry has an opportunity to adapt to the changing market. Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage, discuss key grape and wine industry trends, from oversupply and...

The sustainable winegrowing community is growing! Its members are here because they believe in the cause. They value our planet and its human and natural resources. They know that through sustainable agriculture practices, we have the power to improve the health of the people and the planet now and...

Do you know where your food comes from? “Food disconnect” is a term used to describe the average consumers lack of knowledge about where their food comes from and how it’s made. When it comes to wine, most people only see the finished product: what’s in their glass. For sustainable wine brands,...

7 Ways to Share Your Sustainable Story Once we learned that storytelling helps customers understand your sustainable practices and can increase your sales, we’ve been dedicated to helping you: Write your Sustainable Story. Teach your team about it. Share it with your audience. Throughout the year,...

*Insert cheesy quote about how fast time flies…* In all seriousness, 2023 has been a blur and full of exciting challenges and opportunities in the world of marketing for the wine and beverage industry. Here is a look back at all the expert tips we’ve shared throughout the year to help wineries and...

Blossoming in North America’s scenic landscape, winery businesses face a unique challenge: how to effectively market themselves without breaking the bank. Here are three marketing tips that can help you breathe some life into your wine brand, while on a budget: Tip #1: Strategic Social Media Focus...

Your tasting room may be the most customer-facing facet of your wine business. This makes it the perfect setting to display your dedication to sustainability. Provide visual cues to let your guests know that the wine they sip is more than delicious – it’s environmentally and socially responsible....

LISTEN IN Sustainable Winegrowing...on the go! The Sustainable Winegrowing podcast brings you the latest science and research for the wine industry from the world's top experts and experienced growers. In the time it takes to drive from one vineyard to another, you can listen to in-depth technical...

Join us tomorrow for eCELLAR's The Pulse Presents: AI in Action – Tools, Tips, and What’s Next with Andreas Mueller-Schubert Event Date: 10/01/2025 @ 9AM Location: Zoom webinar RSVP Discover practical AI tips and tools for everyday business success with Andreas Mueller-Schubert AI is not just...

Event Type: Webinar

Location: https://us06web.zoom.us/webinar/register/WN_3vhvv8qRR3G-TRedjGi3-g

Date: 10/1/2025

Discover practical AI tips and tools for everyday business success with Andreas Mueller-Schubert AI is not just coming - it’s already here, reshaping how we all work and make decisions. In this practical and conversational eCELLAR's The Pulse session, AI expert Andreas Mueller-Schubert will explore...