221: Future Proof Your Wine Business |with Omnichannel Communication While the tradition of wine is still important to how we connect with customers, the way that we communicate has changed. David Avrin, President of The Customer Experience Advantage explains why brands must have an omnichannel...

Winery marketing teams are in overdrive these days—accelerating efforts to attract younger consumers, growing wine club membership and elevating tasting room and online interactions for prospective visitors and buyers. In the end, effective communication to meet these goals is a must. Many small...

License to Win: 5 Key Benefits of Automated Customer Service in Wineries As technology advances and labor costs rise, businesses across industries are turning to automation—and the wine industry is no exception. While wineries focus on crafting exceptional wines, customer service often becomes a...

ALL ABOUT ACQUISITION & DATA With summer here we've wrapped up the winter/spring conferences. This year we’ve noticed two trends. First, every conference seems to have at least one session on the importance of understanding your customer. If there is anything we’ve learned since COVID is that...

We've made it through the gauntlet of annual conferences that dot the calendar from January – May each year. This year we’ve noticed two trends. First, every conference seems to have at least one session on the importance of understanding your customer. If there is anything we’ve learned since...

Registration is now open for the 9th annual Wine Industry Expo (WIN Expo) and this year's educational conference sessions will include fifteen comprehensive workshops focusing on four main tracks: Winemaking & Production, Business Strategy & Leadership, Vineyard & Growers, and Sales & Marketing....