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Adjust pH Naturally and Precisely with Oenodia STARS® Technology Traditional pH adjustment tools like tartaric acid and potassium carbonate often lack precision and can alter wine flavor, especially after fermentation. Oenodia’s STARS electrodialysis process is a smarter way to fine-tune pH,...

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Adjust pH Naturally and Precisely with Oenodia STARS® Technology Traditional pH adjustment tools like tartaric acid and potassium carbonate often lack precision and can alter wine flavor, especially after fermentation. Oenodia’s STARS electrodialysis process is a smarter way to fine-tune pH,...

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In this practical and interactive session, we cover the critical technical decisions made after fermentation, from fining and phenolic adjustment to structure building and ageing preparation. You’ll gain actionable tools to fine-tune wines while preserving freshness, identity, and stability.

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Dealcoholized Wine Isn’t Just Less Alcohol. It’s a New Formulation Challenge.

As demand for non-alcoholic wine continues to grow, more producers are exploring dealcoholization as a way to expand their portfolios. But removing alcohol is only the first step. The real challenge lies in what comes next. Alcohol plays a critical role in a wine’s structure, balance, and sensory...

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The Critical Winery Website Audit: 9 Costly Conversion Mistakes to Fix Now

A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a thoughtful founder story. Polished, absolutely. Strategically distinct, rarely. The critique wasn’t...

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When Margins Are Tight, Efficiency Becomes the Advantage.

Across the vineyard industry, margins are under pressure. Rising labor costs, limited workforce availability, and increasing water expenses are forcing growers to take a closer look at where efficiencies can be gained. While market conditions may be outside a vineyard’s control, how resources are...

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Build-a-Box Wine Clubs: Why Member Flexibility Drives Better Retention

For a long time, the standard wine club model was simple: you pick the wines, you set the price, members sign up and receive what you ship them. Curated. Chef's kiss. Non-negotiable. That model still works — for the right clubs and the right member base. But the world has shifted. Members who...

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What Actually Changes When a Washington Winery Moves to Shopify POS?

When a Washington winery transitions to Shopify POS, the visible experience in the tasting room doesn’t change dramatically. Guests are still welcomed. Wine is still poured. Bottles are still sold. What changes is operational structure. For many wineries in WA, POS, ecommerce, wine club management,...

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Are Your Vineyard Trials Leaving Tax Dollars on the Table?

Fruitful Innovation Can Lead to Tax Benefits Napa has never had the luxury of standing still. This valley adapts. When the weather shifts, growers adjust. When consumer preferences change, winemakers experiment. New rootstock. New clones. Different planting locations. New production techniques....

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The State of the U.S. Wine Industry: Key Insights from the 2026 SVB Report

The 2026 State of the U.S. Wine Industry Report, published by Silicon Valley Bank and authored by Rob McMillan, provides a comprehensive, data-driven assessment of current conditions in the U.S. wine market. Built on more than 25 years of industry research, the report combines results from SVB’s...

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