The weather is shifting, trip-planning season is underway, and tasting room traffic is about to pick up. This is the good news. The bad news? If you're reading this and thinking "we'll get to our spring marketing when spring gets here," you're behind. The tasting rooms that stay full from April...

Need fresh, new photos for your brand’s social media or website but don’t have access to a professional photographer? Thanks to smartphones and photo editing apps, you can now take high-quality photos from the comfort of your home! Check out our top 10 tips below to improve your phone photography...

A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a thoughtful founder story. Polished, absolutely. Strategically distinct, rarely. The critique wasn’t...

Stunning homepage photography. A poetic paragraph about the vineyard. Elegant design. But then… nothing happens. No shop activity. No wine club signups. No urgency to buy. No navigation to guide the visitor on where to go next. And if someone does find the shop or club page, they’re met with a...

Your website is one of your most powerful tools for attracting and retaining wine club members, but here’s the hard truth: too many winery websites are falling short. In a world where mobile usage dominates and younger audiences demand seamless digital experiences, the days of treating your website...

How to Shoot Like a Professional Photographer With Your iPhone 1. COMPOSITION One of the top things most budding photographers struggle with is composition. Google it, and you’ll find all kinds of stuff about leading lines, diagonals, perspective, and even the Fibonacci spiral. But one basic rule...

DEC 14, 2023 TALKING TO THE QUEEN OF WINE INDUSTRY DIGITAL ENDEAVORS ABOUT HOW TO MAXIMIZE YOUR SMALL WINERY WEBSITE IN 2024… To round out 2023 on a high note, this week we have an interview with the incredible Susan DeMatei of WineGlass Marketing, talking about how small wineries can maximize...

OUR FIVE TOP MARKETING PRIORITIES FOR 2024 TACKLE THE NEW YEAR LIKE A BOSS If you’re like most of us, the holiday marketing campaigns are well underway, and you’re now focusing on next year’s budgets and plans. Choosing your marketing priorities for 2024 is a bit like assembling IKEA...

It’s mid-November, which means Black Friday is almost here. And since today eCommerce sales make up 21% of global retail sales, Cyber Monday is equally essential. (In fact, most retail bloggers refer to the entire weekend as one unpronounceable acronym: BFCM). According to research by Future...

So many wine industry businesses have gorgeous websites complete with beautiful photography, personable copy and (hopefully!) a way to buy all your DTC wines too. And then you spend significant resources getting people to your website with ads, influencers and search engine optimization. But then...