Event Type: Webinar

Date: 2/24/2026

Coffee with Rob: Macro Trends & How Top-Performing Wineries Are Responding This session is all about stepping back and looking at the bigger picture. Rob will dig into the macro trends impacting the wine industry, drawing from the 2026 SVB State of the U.S. Wine Industry Report along with...

Five years ago, running a winery on Shopify meant duct-taping a lot of things together. Great for e-commerce. Okay for DTC. Difficult for wine clubs. Not really designed for tasting rooms. That's changed. The combination of Shopify's platform investments and a handful of wine-specific apps has...

eCELLAR's The Pulse: Making the Most of the Tasting Room Visit with Liz Mercer Date: April 22, 2026 Time: 10:00 AM to 11:00 AM PT Registration: https://us06web.zoom.us/webinar/register/WN_D2JERMtnSdWzc0gkAaas4Q In the first session of this two part series, Beyond the Tasting Room, we explored how...

TM Process & Controls played a crucial role in delivering a structural defect diagnostic service to one of our major clients, focusing on a load-bearing pillar at a key site. Utilizing Ultrasonic Pulse Echo (UPE) technology, we expanded the scope of Ultrasonic Pulse Velocity (UPV) applications,...

Event Type: Seminar

Location: Springhill Suites 900 El Camino Real Atascadero, California 93422

Date: 5/20/2026

Join Vineyard Team and Paso Robles Wine Country Alliance for a half-day Industry Update bringing together growers, experts, and advocates for a timely pulse check on grape markets, grower resources, and state-level developments shaping our region in 2026. This ticketed* event includes lunch and...

Recent-vintage stocks growing tighter The 2026 harvests in the Southern Hemisphere are in full swing – a number are ahead of a typical schedule, in fact – and this month’s Global Market Report provides the latest on conditions, grape quality, and crop-size expectations. With one exception, the bulk...

More and more farms are standardizing their use of Lumo across their entire operation. We’ve seen growers expand from a couple ranches to dozens. From 50 acres to over 2,000. That kind of expansion is built on seeing significant returns on investment season after season. But everyone needs to start...

The 2026 State of the U.S. Wine Industry Report, published by Silicon Valley Bank and authored by Rob McMillan, provides a comprehensive, data-driven assessment of current conditions in the U.S. wine market. Built on more than 25 years of industry research, the report combines results from SVB’s...

Friends! Happy New Year to you. We're jumping right into 2026 with a special announcement: Enolytics SNAPSHOT just went live. Snapshot is exactly as it sounds: Quick. At-a-glance. Visual. Timely. Gut check. And free. In this case, we'll be snapshotting the wine DTC landscape on the first or second...

For wineries, year-end is not simply an accounting exercise. It is the point at which financial discipline either shows up or years of small compromises finally catch up. Too many wineries treat year-end close as a compliance task: get the books to the tax preparer, have them file the returns, move...