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March 12, 2026
What we do

Protea Financial provides outsourced operational accounting for wineries and select beverage businesses. We support everyday operations and real-world challenges by functioning as an integrated accounting department, providing the depth of support typically found in larger internal teams, without...

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WineDirect to Commerce7: 19% Growth in Club Customization, 50% Less Support, and the End of "Batch Day"

WineDirect to Commerce7: 19% Growth in Club Customization, 50% Less Support, and the End of "Batch Day" TL;DR: Faced with manual bottlenecks on WineDirect, Hill Family Estate migrated to Commerce7 to empower their members. The results were immediate: a 19% increase in customized club shipments and...

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“The Good Stuff” - Charles M. Schultz and the Great Pumpkin

The Sonoma County airport is named for him, so is a museum and ice rink. Peanuts creator Charles M. Schultz spent 42 years living and working in Sonoma County, with “It’s the Great Pumpkin, Charlie Brown” one of his most famous works. Schultz, during his lifetime, kept an airplane at the airport...

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Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025

Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025 New Direct Mail Strategies & Affordable Mobile Apps Deliver Quick Wins As we barrel into OND — the most critical sales quarter for wine brands — many DTC marketing teams are staring down a sobering reality: sales are slumping,...

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Online Reservation Systems vs. Built-In Booking Features on Winery Websites — What Should You Choose?

In today’s wine industry, tasting room reservations are not just operational tools — they are strategic levers. According to the 2025 SVB State of the Wine Industry Report, tasting room visitation remains one of the most powerful drivers of Wine Club acquisition and the second-largest contributor...

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Noted Wine Authority Karen MacNeil and RedChirp Collaborate to Help Wineries Promote Share & Pair Sundays, by the Come Over October Team

February 20th, 2025 — Wineries seeking innovative ways to engage wine lovers and drive DTC sales this spring now have a powerful new tool at their disposal. RedChirp, the wine industry’s leading text messaging platform, is proud to collaborate with best-selling author and wine industry thought...

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Preliminary 2023 Winegrape Crush Report at 3.67 Million Tons

February 9, 2024 – Novato, CA – The California Department of Food and Agriculture Preliminary Grape Crush Report, containing tons crushed and prices of wine grapes sold during the 2023 harvest, has been released. The Crush Report provides growers and wineries insight into the inventory position of...

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Get to know – The Digest of Wine and Spirits Law

The Digest of Wine and Spirits Law is the essential compliance reference trusted by industry professionals. It is the most comprehensive, easy-to-use, accurate resource available to the beverage alcohol industry. The Digest was first launched in 1991 by Mary Kramer of M.J. Kramer & Associates. In...

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10th Annual Global Wine Conversations

A Global Tasting and Marketing Forum Hosted by DIAM Bouchage and G3 Enterprises It’s a celebration! You are invited to the Tenth Anniversary Celebration of the largest-yet Annual Wine Conversations: A Global Tasting and Marketing Forum. This pivotal program will provide conversation and fresh...

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This year has been one for the record books, COVID 19, relentless heat waves and now the challenge of wildfires threatens another harvest. The exposure of vineyards and grapes to smoke may result in wines with undesirable sensory characteristics, such as smoky, burnt, bacon, medicinal or ash,...

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