Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And...

For a long time, the standard wine club model was simple: you pick the wines, you set the price, members sign up and receive what you ship them. Curated. Chef's kiss. Non-negotiable. That model still works — for the right clubs and the right member base. But the world has shifted. Members who...

Best Wine Club Management Software for Wineries (2026 Quick Guide) Your wine club is likely your most predictable DTC revenue stream. Members buy on schedule. They purchase more outside of shipments. They refer friends. According to Silicon Valley Bank’s State of the U.S. Wine Industry Report,...

A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a thoughtful founder story. Polished, absolutely. Strategically distinct, rarely. The critique wasn’t...

vinSUITE Launches vinSIGHT: Analytics Platform That Predicts Wine Club Churn with Up to 94% Confidence New intelligence layer helps wineries see revenue risk before it's too late and gain clear visibility into what's working across all sales channels NAPA, CA | January 21, 2026 — vinSUITE, a winery...

vinSUITE, a leading direct-to-consumer (DTC) software partner for wineries, today introduced FlexPay, a membership model that gives consumers control over when and how they purchase, while helping wineries stabilize recurring revenue and reduce churn. A Modern Take on Wine Club Subscriptions As...

Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries are rethinking the traditional club. Subscription models promise flexibility for customers,...

September 16, 2025 – Vancouver, BC – With its recent acquisition of WinePulse, Commerce7 has doubled down on its commitment to help wineries sell more, build stronger customer relationships, and make smarter business decisions. Last week at C7 Innovate, Commerce7 unveiled a series of new tools...

Every member of your club is not exactly the same. So why are you treating them that way? The typical winery sends identical emails to every member of their club, from the first-time joiner who discovered you last weekend to the loyal patron who's been with you for a decade. The result? Generic...

Are Your Wine Club Members Ghosting You? Here's Why Your wine club members are breaking up with you, but they're not telling you why. They're just... disappearing. The numbers are stark: Silicon Valley Bank's latest research (which we are going to reference a lot in this blog) shows wine clubs are...