Many businesses, particularly wineries, find it difficult to understand and implement effective automated email flows. To address this need, Commerce7's partner, SKU Agency, are excited to present The "Fab 5 System" of Email Marketing Flows. This 45-60 minute session will offer participants in-depth knowledge and practical guidance for creating and executing five crucial email flows: Welcome Flow Abandon Cart/Checkout Flow Browse Abandonment Flow Replenishment Flow Winback Flow Bring any questions you have on these areas and we look forward to seeing you there! May 24th, 2023 10am-11am PST Register Now Presenter: Ramin Ramhormozi, Managing Partner @ SKU Agency An email marketing agency for wineries

Most wineries don’t have a promotion volume problem. They have a promotion design problem. When you look closely at wineries delivering strong margins alongside steady consumer sales growth, patterns start to appear. Not because those promotions are trendy or copied from competitors, but because they are intentionally designed to drive revenue while protecting long-term customer behavior and brand value. Modern promotion strategy is not about running more campaigns. It is about structuring incentives that influence how, when, and why customers buy. Across the strongest performing wineries, promotions are increasingly treated as part of the revenue model rather than just part of the marketing calendar. They shape demand, influence order composition, and support long-term customer value. Why Promotion Strategy Is Really Revenue Strategy Promotions are no longer just marketing tactics. They are one of the most controllable levers inside a winery’s DTC P&L. For most wineri

The calendar flip from 2024 to 2025 heralded several new packaging regulations, rulemaking updates, and bills with significant implications for consumer packaged goods in North America and Europe. Recent packaging legislation is reshaping packaging requirements for waste reduction, recyclable materials, circularity, and sustainability. However, actions by the Trump Administration may defer regulatory action at the U.S. federal level and shift packaging-related policies. EPR Packaging Laws Five U.S. states—California, Colorado, Oregon, Maine, and Minnesota—have passed extended producer responsibility laws for packaging. While each state's requirements vary, they share common goals of reducing packaging waste, enhancing recycling efforts, and holding producers (e.g., brand owners) accountable for the life cycle of their products. Since the start of the year, nine states have introduced or re-introduced EPR packaging bills. They include Washington, Tennessee, Hawaii

With wineries practically betrothed to spreadsheets, early-2000s websites, and stodgy cursive fonts plucked straight from a Jane Austen character’s trembling hands, is it any surprise that our industry is behind in adopting useful AI tools with the capacity to make our businesses efficient and profitable?   Despite all appearances to the contrary, given that first paragraph – this isn’t another post trying to shame the industry into adapting. A well-connected bev alc professional need only scroll LinkedIn for about two seconds for a hearty dose of “stop complaining; this is your fault” novellas on the state of alcohol sales today.  No; the intent here is to empower you: to suggest that the AI tools available to us right now are not only developed enough, but so easily adoptable that taking action today might just be enough to usher you and your team into a sound night’s sleep for the first time since, perhaps, “the before times&rdq

If this was easy, everyone would do it. Setting expectations is difficult. After all, we all want perfection and success, so isn’t it just positive thinking to predict that your campaigns will be victorious? That’s what “The Secret” tells us, anyway. But while it can’t hurt to take a stab at manifesting abundance and contemplating gratitude, you are likely using more concrete values, such as benchmarks and previous performance, to project the results of your marketing campaigns to your management. We submit additional data points to anticipate reasonable responses to your marketing campaigns. These data points are: What environment exists around this campaign? What workload can I reasonably handle successfully? What does my management consider, including the cost of goods sold? Let’s break each of these down and include some real-life winery examples.* CONTEXT – WHAT HAVE YOU DONE FOR ME LATELY? Many marketing decisions are best made with

Join us for an engaging webinar tailored specifically for wineries. Ramin Ramhormozi, Managing Director at SKU Agency, will guide you through a session where you'll discover how to create email campaigns that not only get opened, but also significantly boost your conversions. In this webinar, you'll learn: ✔ Techniques to skyrocket your email open rates ✔ Tips for developing content that captivates your audience ✔ Strategies for crafting compelling calls-to-action that drive engagement ✔  Best practices for audience segmentation to maximize personalization and impact Whether you're refining your current campaigns or starting from scratch, this webinar will equip you with the knowledge to enhance your winery's email marketing effectiveness. May 29, 2024 10-11am PDT Register Now

Overview The on-premise national accounts arena is one of the most complex, expensive, and time-consuming channels to pursue in the wine sales game — it’s also the most misunderstood! This guide will help set you up for success and shave months (if not years) off the learning curve.  Keep an open mind as you read; what most people think is required to succeed in this arena is entirely disconnected from reality. What constitutes a “chain?” When considering an on-premise chain, it should meet all of the following criteria Three or more store locations One central decision-making process Licensed to sell beer, wine, or spirits Using this definition, we at Andavi Solutions estimate the total number of on-premise chains in the US to be around 2,000 chains with a total number of stores of just under 40,000.  The indisputable attractiveness of on-premise chains Five things make on-premise chains a highly desirable quarry for selling adult be

The "Fab 5 System" of Email Marketing Flows Many businesses, particularly wineries, find it difficult to understand and implement effective automated email flows. To address this need, Commerce7's partner, SKU Agency, are excited to present The "Fab 5 System" of Email Marketing Flows. This session will offer participants in-depth knowledge and practical guidance for creating and executing five crucial email flows: Welcome Flow Abandon Cart/Checkout Flow Browse Abandonment Flow Replenishment Flow Winback Flow Bring any questions you have on these areas and we look forward to seeing you there! Register Now

Email marketing automation is hands-down one the best ways to reach your customers and increase DTC and club sales by personalizing messages, creating a dialogue, and building customer loyalty. Tune in on Dec 7th as SKU Agency shows you the power of email marketing automation using Klaviyo, and how it can revolutionize your winery business! Dec 7th, 10am-10:45am PT Register Presenter Ramin Ramhormozi, Managing Partner @ SKU Agency An email marketing agency for wineries

Email marketing automation is hands-down one the best ways to reach your customers and increase DTC and club sales by personalizing messages, creating a dialogue, and building customer loyalty. Tune in on Dec 7th as SKU Agency shows you the power of email marketing automation using Klaviyo, and how it can revolutionize your winery business! Dec 7th, 10am-10:45am PT Register Presenter Ramin Ramhormozi, Managing Partner @ SKU Agency An email marketing agency for wineries