The sustainable winegrowing community is growing! Its members are here because they believe in the cause. They value our planet and its human and natural resources. They know that through sustainable agriculture practices, we have the power to improve the health of the people and the planet now and...

The word “brand” is notoriously difficult to define in marketing. If we were talking about a ranch brand—the kind seared onto livestock to signify ownership—that’s easy to understand. But in marketing, a brand is not a physical thing. It’s a symbolic construct. It’s not the label on the bottle or...

The New Year has often been seen as a marketing reset. New goals, new mindsets, new opportunities. However, by the time Q1 arrives, many brands still rely on superficial “New Year, New You” messages that no longer match how consumers actually behave in January, February, and March. In 2026, the...

In this WIN Insiders episode, George interviews Beth Vukmanic, Executive Director of Vineyard Team and manager of the SIP Certified sustainable vineyard and winery certification programs. Beth shares her fascinating journey from professional harpist (and being born in a Volkswagen Rabbit!) to...

A case study on using irrigation automation to conserve water, cut energy use, and elevate vineyard performance. CHANDON has consistently demonstrated innovation in environmental practices, resource efficiency, and community engagement, setting a new benchmark for sustainable viticulture. The...

If you are happy with your current sales level and are on track to hit all of your depletion and revenue goals in 2024, this article is not for you. Just hit your back button and return to whatever you were busy doing before this headline caught your eye. But if growing your sales and hitting your...

Coco Chanel once said, “The best things in life are free. The second best are very expensive.” The mistress of iconic fashion couldn’t have stated it more succinctly. Luxury today, as it was in Coco’s time, is not essential but continues to be highly desirable and prestigious because of the...

Depending on your wine or spirits brand, the cocktail of channels you depend upon to drive volume in 2025 may look different than it did five years ago. You might lean more heavily upon E-Premise and Direct to Consumer sales. Still, nothing moves cases like a placement in strategic national...

Using Weather Data to Gauge Spray Drift Risk Sustainable Ag Expo I November 12 I 2:00-3:00 pm The regulatory situation of spray drift is changing, with increasing penalties for infractions. Mark Battany's presentation will explain the weather conditions that lead to drift and how data tools can...