Since 2016, farmers, winemakers, and wine enthusiasts have listened to the latest science and research for the wine industry from the world's top experts and experienced growers via the Sustainable Winegrowing Podcast. In the time it takes to drive between vineyards, listeners enjoy technical...

Most wineries get influencer marketing wrong. They partner with wine influencers, people whose entire brand is sipping wine on camera, swirling glasses, and rattling off tasting notes. The problem? They’re talking to people who already love wine. That’s not where growth happens. The younger...

Summer winery marketing strategies are essential for staying competitive during travel season and warmer weather. As customer habits shift and traditional foot traffic slows, wineries must find new ways to stand out. The good news? With the right mix of creativity, personalization, and tech-driven...

It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, the concern is valid. But the narrative misses key nuances. The reality is that younger consumers are still just that—young....

Beyond doing good for the environment and your community, your sustainably certified wine grapes differentiate your brand in today’s oversaturated wine market. But do you know how much of a value-driver your certification really is? Welcome to Marketing Tip Monday with SIP Certified. We know...

Do you know where your food comes from? “Food disconnect” is a term used to describe the average consumers lack of knowledge about where their food comes from and how it’s made. When it comes to wine, most people only see the finished product: what’s in their glass. For sustainable wine brands,...

As consumer acceptance has grown, more wineries are using aluminum closures on bottles of still wine. The list of benefits goes beyond consumer preferences to their effectiveness in preventing cork taint and other contamination and their superior ability to preserve wine flavors and other...

Graham, NC - September 25, 2023, Fedrigoni Self-Adhesives North America (FSA), part of The Fedrigoni Group, a global leader in the production of premium self-adhesive materials, has introduced Luminous White Felt X-Dry™ Ultra WS to the North American market. Luminous White Felt is an FSC®...

Luxembourg, 18 December 2020 - Guala Closures Group, the global producer of non-refillable and aluminium beverage closures, has partnered with Oceanworks®, the largest global marketplace for sustainable materials, to develop a range of closures produced using ocean plastics. Headquartered in...