The Vineyard to Market Workshop Series launches this spring as a three-part program designed to support Lake County growers in navigating today’s market landscape. Each session will focus on a critical piece of the grower-to-buyer relationship, from understanding winery expectations to refining how...

The weather is shifting, trip-planning season is underway, and tasting room traffic is about to pick up. This is the good news. The bad news? If you're reading this and thinking "we'll get to our spring marketing when spring gets here," you're behind. The tasting rooms that stay full from April...

E-commerce soared from less than one percent of retail sales at the turn of the century to 16 percent two decades later. COVID-19 lockdowns alone drove online purchasing up six points, from 10 percent in 2019. Wine sales in the healthy $284 billion retail e-commerce market doubled from pre-COVID...

WHAT IS A WEBSITE TEMPLATE AND TEN REASONS YOU WANT ONE In today’s fast-changing landscape, web experts agree that we should redesign our websites every three years. Don’t get us wrong, that doesn’t mean touch your website every three years. You should constantly update and keep your website...

 Do you know the 3 Cs of Customer Experience? Care, cooperate, and communicate! Every communication you send your customers matters. Whether it’s an email or a text, information about an order, or a marketing campaign about a promotion; your communications should be accurate, timely, targeted to...

Event Type: Webinar

Location: Zoom

Date: 3/3/2026

In the world of wine, the tasting room is more than a beautiful space—it’s the center of your business and the heart of your brand. Whether you’re exploring a career in the wine industry or already managing a tasting room, this course offers a comprehensive look at how to build and sustain a...

It is time to dust off the employee handbook, review your policies and procedures, and make sure they comply with all the new laws, regulations, and interpretations that went into effect during 2025, became effective in late 2025, or January 1, 2026. Below, we have identified our “top 10” changes....

Hello WIN community! Jim Drake here, founder of PromoLab. PromoLab is a Pacific Northwest–based digital commerce and marketing consultancy focused on wineries and wine-adjacent brands. For more than 25 years, I’ve worked at the intersection of web development, ecommerce, branding, and operations,...

We are writing to provide information regarding two significant California labor law requirements under the Workplace Know Your Rights Act (SB 294). Our team is available to assist you in administering these new requirements to ensure your organization meets state standards. Mandatory Workplace...

Stop reacting to cancellations. A proactive strategy for spotting and saving at-risk wine club members before they leave. vinSUITE Blog Wine Club Retention Strategy: What to Do With At-Risk Members Wine club churn rarely starts with a cancellation. It starts earlier with small moments that don’t...