Make your content visual. Use 3-D Fly-through video to provide a Drone tour of your property and illustrate your unique story like never before. We use Google Earth 3-D model of the world as a base, then add personalized mapping with GIS, logos, pictures, text, and narration. You can even watch a...

Traditional demand for wine has softened, buyers are pickier, and “default growth” is basically gone. Meanwhile, the consumer mindset has changed dramatically—wellness, moderation, and “I want to drink less but still drink well” is becoming the new normal. That combo is tough on the old playbook....

Marketing budgets may be getting leaner but visitor expectations sure are not. One of the smartest moves a winery can make isn't a bigger spend: it's a shared one. Pooling resources with neighboring wineries doesn't dilute your brand. It amplifies it, elevates your entire area as a destination, and...

WHY DEMOGRAPHICS STILL MATTER IN WINE At first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s willing to buy it? Not exactly. In practice, marketing to “everyone” is a fast track to appealing to no one. You water...

Labels do much more than identify a product. They communicate ingredients, allergens, safety warnings, and branding. When they’re wrong or poorly applied, the consequences are serious. Why Labels Matter Consumers rely on labels for everything from nutritional information to batch numbers. Clarity...

The wine industry is facing a demand reset. For decades, wineries could count on an audience to buy based on tradition, prestige, and a deep love for the nuances of terroir. But that audience is aging out. The next generation of wine drinkers—Millennials and Gen Z—aren’t just looking for a great...

Herti US will be at Booth 1723 during the Unified Wine and Grape Symposium. We are near the Tasting/Food Service Area, so while you have something to eat come visit us to talk about all our Aluminum Screwcap options for your brand. We offer multiple sizes serving the wine industry with the ability...

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t...

Ganau Launches EPIQ Corks with threshold of ≤0.5 ng/L TCA backed by peer-reviewed science Ganau reveals EPIQ, a natural cork with threshold of ≤0.5 ng/L 2,4,6-Trichloroanisole (TCA) that uses a scientifically verified technology with a sensitivity rate at least five times higher than other...

A well-told story can transform casual buyers into lifelong fans. Your winery’s brand isn’t just about the wine—it’s about the moments it becomes a part of. The way your customers experience your brand, whether visiting your tasting room, joining your wine club, or opening a bottle at home,...