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As if virtual meetings and remote offices weren’t change enough, businesses are adapting to virtual events, as well. What does marketing a virtual event look like? Does the fact that your event is virtual change how you promote it? Should all of your marketing be digital to match? No. When it comes...

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Dollars & $ense Webinar 2026

Event Type: Webinar

Location: Online

Date: 1/22/2026

Dollars & $ense Webinar 2026

This year’s event will be held as a virtual meeting on Thursday, January 22, 2026 from 9:00 AM to 11:30 AM. Join us for a recap of Sonoma County Winegrowers’ and Sonoma County Fundación de la Voz de los Viñedos’ activities in 2025, along with a preview of exciting plans for the year...

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What's a Facilitator, Anyway? Your FAQ Guide

Team meetings don’t always go the way we want. People talk over each other, others stay silent, and decisions somehow don’t get made. That’s where a skilled facilitator comes in. At The Personnel Perspective, we’ve been helping businesses like yours run smoother, more productive meetings for nearly...

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Prescience - the 2025 SVB DtC Report Is Next Tuesday

The Annual SVB Videocast is next Tuesday, June 17th. Why should you listen? Prescience. Read below, please. The following is the blog post I made on April 28th, 2019, before the DTC videocast. There hasn't been a single edit. The underscored part is exactly as written 6 years ago. The wine business...

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Reimagining the Water Cooler: Building Connection in Remote DTC Wine Teams

The COVID-era shift to remote and hybrid work brought many benefits: flexibility, broader talent pools, and increased autonomy. But it also came with a major cost—especially for those in the DTC wine world: we lost the spontaneous learning and camaraderie that happened naturally when we shared the...

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Outshinery announces London Wine Fair Participation & Launch of New Publication for Wineries

Outshinery is proud to announce its participation in the Digital Edition of London Wine Fair 2021 and the launch of a new industry publication for wineries. Team members from Outshinery will be available at a virtual booth and will be featured in a panel presentation on 17 May 2021 at 16:00 GMT....

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Della Toffola Takes Intelligent Pressing to a New Level

DELLA TOFFOLA, has launched a new intelligent wine press, adding to their already impressive complement of award-winning winery equipment. “This technology combines all the benefits of our existing central membrane press, and utilizes artificial intelligence (AI), to create an even more efficient,...

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Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers

Your Current Marketing Won't Work for Younger Wine Drinkers The generational shift in wine consumption is happening faster than most wineries are prepared to handle. According to Wine Intelligence's US Wine Consumer Trends 2025 report, millennials will surpass baby boomers as the largest...

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Laffort Out in the Wild & Ready to Chat!

Can you guess a LAFFORT® rep's natural habitat? If you said out in the field connecting with winemakers and diving into all things yeast, fining, nutrition, and more, you'd be right! As the vines leaf out for harvest 2025, we're ready to swap ideas, troubleshoot challenges, and get you prepped...

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Sonoma County Winegrower Seminar, Tradeshow and BBQ

Sonoma County Winegrowers is excited to invite you to our 2021 Annual Grower Seminar, Tradeshow and BBQ on July 15th! This will be the first in-person grower gathering since the beginning of COVID, and we are so looking forward to seeing you all in person. Please note, this is a hybrid event with...

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