Until now, getting reliable weather and soil data meant installing and maintaining a physical weather station, or relying on generic, imprecise forecasts. Verdi Weather changes that. This new feature gives you hyper-local weather data, right inside your Verdi dashboard. Powered by Precip, it puts...

We are certainly living in different times—times that are difficult to predict and even harder to plan for. Challenges originating far outside our professional world are quickly impacting our day-to-day operations and, ultimately, your business. Throughout 2026, suppliers across the industry have...

An exceptionally small 2025 grape harvest would help balance wine inventories and potentially stimulate grape demand next year There wasn’t much change in the complexion of the wine market in the third quarter. Sales continued to decline across channels and price points, though at varying rates....

HOBO Data Loggers receives “Crop Monitoring Solution of the Year” in 2025 AgTech Breakthrough Awards Program for the HOBOnet Wireless Sensor Network Annual awards program recognizes innovation in agricultural & food technologies around the globe BOURNE, Mass., – HOBO Data Loggers, a LI-COR®...

For more than 20 years, Activ8 Commerce has built technology specifically for wineries — and we’re proud to share our latest update. In every tasting room, the moments that matter most happen at the counter — or wherever a guest decides they’re ready to buy. The challenge is making sure your team...

Ranch Systems, a California-based leader in agricultural and environmental monitoring, continues to advance connected solutions for vineyard operations. From weather and irrigation control to soil and water data collection, Ranch Systems’ technology helps growers turn field conditions into...

As harvest winds down, irrigation often slips from top of mind, but post-harvest is one of the most important times to understand how vines use water. After the fruit is gone, the focus shifts below ground. Roots continue to grow and store carbohydrates that fuel next year’s crop, and that process...

After a challenging 2024 harvest—the smallest in two decades—California wine growers are entering 2025 with cautious optimism, but also hard questions: How do you maximize yield, protect quality, and safeguard profits in a market still reeling from oversupply, economic pressure, and climate...

In today’s wine industry, running lean has become the norm. Wineries are navigating tighter margins, shifting consumer demand, and limited resources all while trying to maintain the exceptional service their customers expect. In a market where every shipment counts, having the right fulfillment...

Efficient irrigation starts with understanding exactly how much water your crop is using and how much it really needs. That’s where evapotranspiration (ET) comes in: the combined loss of water through evaporation (from soil and surface) and transpiration (used by the crop). By matching irrigation...