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The Critical Winery Website Audit: 9 Costly Conversion Mistakes to Fix Now

A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a thoughtful founder story. Polished, absolutely. Strategically distinct, rarely. The critique wasn’t...

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5 Powerful Ways Wine Club Tech Should Empower (Not Exhaust) Your Manager

Wine clubs have long been the heartbeat of Direct-to-Consumer (DTC) revenue for wineries. With dependable quarterly allotments, they’ve offered a level of predictability that few other channels provide. But as wine club expectations evolve and consumer lifestyles shift, managing them with outdated...

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Multi-Channel Sales System Reduces Need for 3rd Parties and Delivers a More Complete Solution

It’s hard to imagine that just one software management system can deliver mobile POS services, club automation, eCommerce, web design, CRM and email marketing, fulfillment, shipping and tracking, plus reporting, inventory and data administration – but that’s exactly what Active Club Solutions, Inc....

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Tasting Room and Wine Club Manager at kukkula (Paso Robles, CA, USA)

We are looking for an experienced team member to work in the tasting room, manage our small tasting room staff, and oversee our wine club. We anticipate that this position will require approximately 25 hours per week, though this would increase during busy times. Our tasting room is open...

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