Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And...

Looking for innovative ways to keep your wine club members engaged? Awtomic Moments lets you visualize and gamify retention—helping wineries build long-term loyalty, increase average order value, and create personalized rewards program When it comes to wine club retention, wineries often focus on...

Event Type: Webinar

Location: Online

Date: 4/23/2026

Join us for our April Vantage Growth Session as we explore how wineries can attract and convert the next generation of wine club members through authentic storytelling, flexible membership models, and experience-driven engagement. Attracting the Next Generation of Wine Club Members April 23rd: 10am...

For a long time, the standard wine club model was simple: you pick the wines, you set the price, members sign up and receive what you ship them. Curated. Chef's kiss. Non-negotiable. That model still works — for the right clubs and the right member base. But the world has shifted. Members who...

Join winery leaders and industry experts to explore the strategies shaping the future of wine sales. The wine industry is entering a period of significant change. Consumer behavior is shifting, visitation patterns are evolving, and the traditional paths to market are being redefined. To succeed in...

A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a thoughtful founder story. Polished, absolutely. Strategically distinct, rarely. The critique wasn’t...

March 10, 2026 (Windsor, CA) — Beverage alcohol producers rely on multiple platforms to manage direct to consumer operations. When those systems operate separately, it creates manual work, missed revenue opportunities, and disjointed customer experiences. Vinoshipper and RedChirp have announced a...

For years, wineries evaluating new technology have asked the same question: “Can it handle my clubs and tasting room?” While that’s still important, the bigger question today is: “Can this platform help me grow into the future?” For years, wineries evaluating new technology have asked the same...

In the ever-evolving world of direct-to-consumer (DTC) wine logistics, customer experience isn’t just a priority but the foundation. Our enhanced wine shipping capabilities ensure that your products reach customers with the utmost care and efficiency. By streamlining the logistics process, we not...

WineDirect to Commerce7: 19% Growth in Club Customization, 50% Less Support, and the End of "Batch Day" TL;DR: Faced with manual bottlenecks on WineDirect, Hill Family Estate migrated to Commerce7 to empower their members. The results were immediate: a 19% increase in customized club shipments and...