Looking for innovative ways to keep your wine club members engaged? Awtomic Moments lets you visualize and gamify retention—helping wineries build long-term loyalty, increase average order value, and create personalized rewards program When it comes to wine club retention, wineries often focus on...

A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a thoughtful founder story. Polished, absolutely. Strategically distinct, rarely. The critique wasn’t...

The New Year has often been seen as a marketing reset. New goals, new mindsets, new opportunities. However, by the time Q1 arrives, many brands still rely on superficial “New Year, New You” messages that no longer match how consumers actually behave in January, February, and March. In 2026, the...

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity. This will sound counterintuitive to anyone who's ever tried to stem club churn by sweetening the deal with free shipping or an extra bottle. But the data...

The wine club isn’t dying. It’s being rewritten. Wine clubs in 2026 still matter, but the way wineries build and grow them has fundamentally changed. What has changed is the lifestyle of the people in them. In 2026, the strongest force shaping wine club behavior is the Millennial generation — not...

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILS The inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the global megastore to the local dog bakery, is shouting their way into people’s attention span with flashing subject...

Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta...

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention,...

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a...

Facebook/Meta: Turning Fans into Wine Club Members Expanding on insights from our Wine Club Scorecard, this post explores one of the most underused yet powerful tools for wine club growth: Facebook. While platforms like TikTok and Instagram often grab attention, Facebook remains one of the most...