Standard Registration: $500
Early Registration: $300
Available through April 23rd
The Wine Business Seminar is designed for interactive discussion and meaningful engagement - bringing together industry professionals for meaningful conversation, structured networking, and more. Expect:
- Interactive discussions around real business challenges
- Structured networking with peers
- Live Q&A with industry leaders
- A guided tasting led by a Master of Wine
The Details
Date
Thursday, May 21, 2026
8:30 AM - 5:00 PM
Location
The Flamingo
Santa Rosa, CA
Registration
$300 per attendee with early registration
Includes a light breakfast, lunch, a full guided tasting, and a closing happy hour/roundtable
Continuing Professional Education (CPE)
7 NASBA CPE Credits Available
Early registration pricing applies through April 23rd.
An Inside Look:
Breaking the mold
All too often we find ourselves surrounded by industry professionals with years of wisdom and connections, but we are all just watching the panel on stage, never making connections that last beyond a handshake.
The Wine Business Seminar was created to outgrow that, to bring professionals together in a setting that encourages conversation, shared insight, and practical takeaways.
Experience & Format
Interactive Discussions & Structured Networking
Thoughtfully facilitated conversations around real wine business challenges—designed to encourage dialogue, shared perspective, and meaningful connections.
Live Q&A and Open Dialogue
Proactively ask questions of our speakers upon registration, including Karen MacNeil, author of The Wine Bible, Nova Cadamatre MW, Tony Correia, Mario Zepponi, Tony Glorioso, and more.
Professionally Guided Wine Tasting
A curated guided tasting led by a Master of Wine, designed to offer a thoughtful exploration of how wine is experienced, positioned, and perceived in today’s market.
The Details
Date
Thursday, May 21, 2026
8:30 AM - 5:00 PM
Location
The Flamingo
Santa Rosa, CA
Registration
$500 per attendee
Includes a small breakfast, lunch, a full guided tasting, and a closing happy hour/roundtable
Continuing Professional Education (CPE)
7 NASBA CPE Credits Available
Event Type: Conference, Seminar, Tasting
Location: The Flamingo, Santa Rosa, CA
Date: 5/21/2026
Wine Business Seminar
SERIOUS CONVERSATIONS. ENGAGED PARTICIPATION. MEANINGFUL CONNECTION.
Not your average wine conference. An engaging, interactive, full-day seminar addressing real-world industry challenges through candid discussion and structured networking, alongside traditional presentation from top industry leaders and veterans.
MAY 21, 2026 | THE FLAMINGO, SANTA ROSA | 7 CPE CREDITS
Real industry insight. Real conversation. Real connection.
The AWG Wine Business Seminar moves beyond passive panels and surface-level discussion. Throughout the day, attendees will engage directly with speakers and peers through presentations, guided discussion, and networking.
SALES & MARKETING | MERGERS & ACQUISITIONS
GENERATIONAL SHIFTS IN DEMAND | SYSTEMS & IT
GUIDED TASTING LED BY A MASTER OF WINE
STRUCTURED NETWORKING | ROUNDTABLE HAPPY HOUR
Meet Your Speakers
KAREN MACNEIL
Keynote Speaker
Author of The Wine Bible
Additional Industry Speakers:
TONY GLORIOSO
Credentials
MARIO ZEPPONI
Managing Director, BMO Capital Markets
TONY CORREIA
Vineyard/Winery Valuer
NOVA CADAMATRE
Master of Wine
The Seminar at a Glance
Date
Thursday, May 21, 2026
8:30 AM - 5:00 PM
Location
The Flamingo
Santa Rosa, CA
Registration
$500 per attendee
Includes a small breakfast, lunch, a full guided tasting, and a closing happy hour/roundtable
Continuing Professional Education (CPE)
7 NASBA CPE Credits Available
Reserve your seat today.
To preserve quality of discussion and meaningful interaction, attendance is limited.
The investment is $500 per attendee, which will include a small welcome breakfast, a buffet lunch, a full guided tasting, and a closing happy hour roundtable/networking time.
A Full House at Emeritus
Wine business professionals gather to network, sip, and hear from Jeff Clark
Last week at Emeritus Vineyards, wine business professionals gathered for a sold-out event to discuss one of the most pressing topics in today’s market: access to capital and financing strategies.
The conversation? Candid. Insightful. Practical.
The networking? Focused. Engaged. Productive.
This wasn’t surface-level discussion - it was real dialogue about the decisions shaping wineries and wine businesses right now.
The Wine Business Group
This is the Wine Business Group, run by AWG Wine Advisors and Women for WineSense. We are a collaborative network for anyone interested in wine business. Each quarter, we get together to discuss the latest industry trends, tackle emerging business topics, and build valuable connections.
AWG Wine Advisors’ Next Event
Welcome to AWG Wine Advisors' first Wine Business Seminar! We are expanding the format of our normal quarterly Wine Business Group Roundtable into a full-day seminar designed for wine industry professionals who want to dive deeper. This will be different from your average wine seminar, so come prepared to share your experiences, learn from others, and hear from some renowned wine industry veterans.
We have some surprises in the works, so keep an eye out for more details coming soon!
In the meantime, sign up for free below to join the priority list, which will give the first 50 respondents early access to registration for the seminar, to ensure that you are able to secure your seat, as we do have limited availability. Priority access will receive at least a 24-hour head start to sign up for the seminar before registration opens to the public.
MAY 21, 2026 | 8:30 - 5:00 | THE FLAMINGO, SANTA ROSA | 7 CPE CREDITS
Limited to the first 50 respondents. Registration will open to this list first.
Event Type: Conference, Seminar, Tasting
Location: Emeritus Vineyards
Date: 2/19/2026
YOU'RE INVITED!
Wine Business Group Roundtable
This month, join AWG Wine Advisors and Women for WineSense at Emeritus Vineyards to enjoy complimentary wine, snack on hors d'oeuvres, discuss trending industry topics, network, and hear from this meeting's guest speaker, Jeff Clark!
WHEN:
February 19th
4 - 6pm
WHERE:
Emeritus Vineyards
Sebastopol, CA
MEET THE SPEAKER
Jeff Clark is a commercial and private banking veteran with extensive lending experience to the wine/beer/spirits industry nationwide, ranging from small, family operations to publicly traded companies. His company, Bear Republic Capital, provides debt and equity sources from a broad network of providers. As a speaker, Jeff has presented at various organizations, including CalCPA, the American Craft Spirits Association, and the Craft Beverage Expo.
SAVE THE DATE
Wine Business Group Roundtable
It's that time again! Please join AWG Wine Advisors and Women for WineSense for our next Wine Business Group Roundtable. Date and time below with more details coming soon!
Thursday, February 19, 2026
4 - 6 PM
Venue and speaker TBA
Winery Performance Audit
What is it?
A comprehensive review of your winery's financial operations, efficiency, and compliance - with actionable recommendations tailored to you.
Could my winery benefit?
Short answer - yes! Every winery has hidden problems that inhibit effective business management and growth. We can help you locate and resolve them so you can get back to doing what you do best.
You could benefit from an audit if you are a winery that:
- wants operational clarity
- has incorrect or incomplete COGS
- has inventory that doesn't tie out
- has TTB reporting inconsistencies
- is preparing for year-end
- has a chart of accounts inherited from past bookkeepers
- is getting ready for tax season
- is growing and needs more structure
Flat Cost: $1,000
No hourly billing. No hidden fees.
What's Included:
- Financial ops review
- COGS & costing analysis
- Inventory & production workflow diagnostic
- Compliance check
- Labor allocation review
- Risk & inefficiency identification
What You Receive:
- A written audit report
- Prioritized action plan
- 30-minute walkthrough call
- Optional follow-up support
How do I sign up?
The first step in the process is a quick, free consult. Email tallen@awgwine.com to get started!
AWG Wine Advisors and Women for WineSense:
November's Wine Business Group Roundtable
Last week, AWG Wine Advisors and Women for WineSense put on another successful Wine Business Group Roundtable. Hosted by PEJU Winery near rows of freshly harvested vines, a group of forty-or-so wine industry enthusiasts gathered around to enjoy complimentary bites, drinks, and a Q&A run by our guest speaker, Mario Zepponi.
Welcome to the Wine Business Group (formerly the Wine Financial Group)! We are a collaborative network for anyone interested in Wine Business, no matter how long you've been in the industry. Each quarter, we get together to discuss the latest industry trends, tackle emerging business topics, and build valuable connections.
Email sdengler@awgwine.com to subscribe and receive announcements about future WBG events!