AWT Labels & Packaging is expanding its RFID capabilities to better serve customers across the healthcare, engineered, and consumer markets. By broadening our RFID expertise for both existing and prospective customers, we transform traditional labels into smart data carriers—enhancing efficiency, visibility, and confidence across the entire supply chain, from clinical labeling to consumer applications.
Radio Frequency Identification (RFID) technology elevates labeling solutions by adding real-time visibility and intelligence to products. By embedding RFID into labels and component parts, customers can automatically track items throughout production, distribution, and end use. Eliminating manual scanning reduces errors, improves accuracy, and saves time. The result is stronger inventory control, improved traceability and compliance, faster workflows, and more reliable data to support informed decision-making.
In 2024, AWT Labels & Packaging acquired American Label Technologies (ALT), further strengthening our core end markets. This acquisition expanded AWT’s geographic footprint, enhanced our printing and RFID capabilities, and broadened our portfolio of print solutions. ALT’s strong technical reputation in RFID further reinforces AWT’s value proposition for both existing and new customers.
When it comes to wine, first impressions matter. A beautifully crafted label speaks volumes about the quality and care that go into every bottle. At AWT, we specialize in delivering wine labels that don’t just look stunning but also stand the test of time.
Our durable labels are built with strong adhesive to ensure they stay in place—no peeling, no slipping. They’re tear-resistant and designed to handle even the most challenging conditions. These labels remain flawless, whether submerged in an ice bucket for your favorite white wine or withstanding a curious pick at the edges.
Thank you to Flat Rock Cellars for trusting us to bring their exceptional label to life. Their remarkable wines deserve nothing less than a label that complements their excellence.
Ready to elevate your wine’s presentation?
Contact us today to explore our durable, premium label solutions tailored to your brand.
We’re proud to celebrate a TLMI Printing Excellence Awards win! 🍷🏆
Second Place – Wine & Spirits Category
Max Unleashed – Cabernet Sauvignon
This recognition celebrates the craftsmanship and care that went into creating this remarkable label for Château des Charmes.
A huge thank-you to Jackie Bieman for creating such a challenging and intricate design, and to Bevpro Canada Inc. for the partnership and for trusting us with their brand.
👏 Congratulations to everyone involved!
For founders Michael and Perry, the launch of Wild Mannered wasn’t just a new name; it was a new expression of identity, culture, and community. But as their brand evolved, they quickly realized that a powerful story needs a package that tells it.
With the support of AWT Labels & Packaging’s ASL team, they transformed their updated brand vision into a physical product that felt just as intentional and expressive as the story behind it.
A Brand Rooted in Representation
Originally launched as Neat, the company was known for its ready-to-drink soju cocktails. But over time, Michael and Perry found that the name “Neat” didn’t quite capture the cultural specificity or personality they wanted the brand to reflect—a modern beverage brand inspired by cherished memories of sharing drinks through the lens of being Asian Americans. As a brand, they value representation and embracing identity, community, and quality with no exceptions or shortcuts.
“As first-time founders, we were gathering tons of feedback from customers, stores, and our own instincts,” Michael shared. “We started updating the label out of necessity. But as we made changes, we realized this was the right moment to build something deeper.”
That “something deeper” became Wild Mannered, a brand name that flips the term “mild-mannered,” a common stereotype, on its head. It’s a name that reclaims identity and signals boldness, community, and cultural pride.
Designing Packaging to Match a Brand’s Purpose
With a new name and vision in place, the next challenge was making sure that the packaging could communicate all of that, visually, physically, and emotionally.
Wild Mannered worked with Brooklyn-based Garnish Studios on the branding, but it was the partnership with ASL Print FX that helped bring the design into physical reality. From choosing the right materials to testing finishes and refining print details, packaging became the medium that translated the brand from idea to shelf.
“We knew what we wanted it to feel like,” said Michael, “but we didn’t have the technical background to make it happen. ASL helped us understand how different finishes could enhance certain elements, and guided us through how to highlight the details that mattered.”
The result? A label inspired by vintage Asian newspapers, tightly packed with layers of information that invite consumers to look closer. The 375ml bottle mimics the Korean green soju bottles, but with a modern twist. Every visual element reinforces the story behind the brand.
A Collaborative Process That Went Beyond Print
According to Michael, the experience with ASL felt far more collaborative than transactional. “It wasn’t just ‘send us your files.’ It was truly a partnership. We bounced ideas around, asked for multiple rounds of proofs to make sure the colors were just right, and the team was patient every step of the way.”
The challenge of balancing vision with technical and regulatory requirements (especially under the TTB’s alcohol labeling rules) made it even more critical to have a packaging partner that understood the stakes. “We were perfectionists about the details,” said Michael. “ASL worked with us—not against us—to get everything across the finish line.”
The Payoff of Brand-Driven Packaging
With Wild Mannered now on shelves, the response to the new brand and packaging has been overwhelmingly positive. “People say the bottles look more premium. We’re seeing stronger in-store movement in some of our accounts. And more importantly, our community feels represented in what they see.”
Michael credits much of that success to taking the time to match the brand story with packaging that communicates it clearly. “We brought our community along for the ride through social media, showing them the evolution. It gave meaning to the final product.”
What’s Next
Wild Mannered is now focused on expanding across New York City and eventually the tri-state area. But no matter where they go next, their approach remains rooted in purpose and supported by partners who help bring that purpose to life.
Branding That Performs on the Shelf
For companies like Wild Mannered, branding isn’t just visual, it’s structural, tactile, and rooted in experience. At AWT, we help brands like theirs align story and strategy through packaging that speaks as clearly as your mission does.
Whether you’re evolving your brand, scaling a new product line, or refining packaging for a new audience, our team is ready to help make it real.
To learn more about Wild Mannered, visit www.drinkwildmannered.com or stay updated on their Instagram account.
Why choose between speed and flexibility when hybrid presses deliver both?
https://lnkd.in/gMgC6srz
Hybrid Printing presses combine the best of both worlds:
- The flexibility of digital printing
- The added capability of flexo stations
- A true hybrid solution for complex, high-quality jobs
This is just one of the many printing methods AWT offers to help you achieve the right balance of speed, quality, and customization.
👉 Learn more about our printing capabilities: https://lnkd.in/gMgC6srz
From reducing material waste and emissions to investing in cleaner technologies, AWT is committed to creating printing solutions that reduce materials and our carbon footprint. ♻️
Learn how we’re making a measurable impact through innovation, accountability, and continuous improvement.
🔗 Discover our sustainability journey: https://awtlabelpack.com/sustainability/
We’re thrilled to share that AWT Labels & Packaging has won Best of Category at the 2025 Printing Industry Midwest (PIM) Star Awards!
Our Keeper’s Heart Single Irish Bourbon Whiskey label was recognized as the top entry in the “Labels and Wraps” category, showcasing unmatched craftsmanship and innovation in print.
AWT’s Ink Department has been named Team of the Year at the 2025 PIM Professional of the Year Awards! This well-deserved recognition highlights their dedication, expertise, and incredible teamwork.
The award was accepted by Operations Lead Ryan Nichols and Ink Department Manger Chris Sandberg. Ryan was nominated for Young Professional of the Year, a testament to his talent and leadership. Finally, we celebrate Jim Lundquist, honored as the Graphic Arts Industry Leader of the Year. Jim’s legacy of excellence continues to inspire all of us at AWT.
Huge thanks to our incredible team for making this win possible!
In the competitive landscape of the wine and spirits market, branding and label quality play a crucial role in attracting consumers and differentiating products. AWT Labels & Packaging emerges as a game-changer in this industry, offering unparalleled advantages through its innovative solutions tailored for the wine and spirits sector.
Customized Labeling Solutions
With AWT Labels & Packaging, wineries and distilleries can elevate their branding with custom-designed labels that capture the essence of their products. From intricate designs and embellishments to high-quality materials, AWT ensures that each label reflects the unique identity of the wine or spirit, enhancing shelf appeal and brand recognition. With the addition of RFID or NFC, brands can take advantage of advanced inventory management and supply chain traceability, as well as an enhanced user experience and product interaction by supporting product authentication and marketing promotions.
Compliance and Safety
Adhering to industry regulations and safety standards is paramount in the wine and spirits market. AWT Labels & Packaging provides labels that meet stringent requirements, ensuring that products are properly identified, and consumers are informed about crucial details such as alcohol content, origin, and ingredients.
Efficiency and Flexibility with AWT On Demand
In addition to its conventional labeling solutions, AWT On Demand offers wineries and distilleries the flexibility of producing labels in-house in smaller quantities and on-demand. This capability is particularly beneficial for limited edition releases, seasonal offerings, or personalized label requests, allowing brands to respond quickly to market demands and trends.
Enhanced Sustainability
As sustainability becomes a key focus for consumers and businesses alike, AWT Labels & Packaging offers eco-friendly label options that reduce environmental impact without compromising quality. From recyclable materials to sustainable printing practices, AWT supports the shift towards sustainable packaging solutions in the wine and spirits industry.
Overall, AWT Labels & Packaging and AWT On Demand empower wine and spirits brands to stand out, comply with regulations, adapt to market dynamics, and embrace sustainability – all essential elements for success in this dynamic market segment. AWT Labels & Packaging is a reliable partner, delivering tailored solutions that drive market visibility, consumer engagement, and business growth.
For more information, visit our Wine & Spirits page and explore our AWT On Demand Dynamic Hybrid options.
With AWT On Demand's Dynamic Hybrid Printing, we can custom print your branded master label. You can choose to add standout embellishments with foils or embossing for that extra touch of elegance and distinction.
Even better? You can keep your beautiful branded labels on hand and finalize them on-site as you need them. Add batch, variety, dates, compliance information, and so much more – all in minutes.
Benefits include:
- Low label inventory waste
- Finished labels in minutes
- Easy label changes
- Prototype small runs for testing
- Personalize products effortlessly
Say goodbye to obsolete inventory and hello to stress-free compliance and versioning—all without sacrificing your brand identity. Both thermal and inkjet options are available.
Learn more at: https://lnkd.in/gtEy8VEH
