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We recently compared Odoo for Wine by Azmera and Microsoft Dynamics 365 Business Central, and the takeaway is clear:
While Business Central is a solid, accounting-focused ERP within the Microsoft ecosystem, Odoo offers a more unified and flexible platform for wineries.
Here’s our key findings on where odoo for Wine outshines Business Central:
• Comprehensive Functionality – Over 80 off-the-shelf odoo apps including core ERP but also CRM, marketing, website, project management, and operations in a single system
• Integration flexibility – Open architecture designed to connect with best-in-class tools, shown by pre-built integrations to Innovint, Blended Tech, Commerce 7, Claret and more in the works
• Built-in analytics – Real-time dashboards, pivot reporting, and spreadsheet-style analysis inside the ERP
• Lower total cost of ownership – Fewer systems, less middleware, and reduced licensing overhead
For wineries this translates to:
👉 Fewer disconnected systems
👉 Better visibility across operations and inventory
👉 Faster decision-making
👉 Lower long-term cost
👉 Expanding ERP functionality as your winery grows
Over the Christmas/New Year break, we took our own advice to heart and migrated to odoo for our own consulting business.
Over the last few months as we've been building out our odoo for Wine offering and roadmap, we have been looking at the approximately 80 apps/modules that come with standard odoo. We started to realize that several covered functionality that we were managing in several separate apps and systems, so asked ourselves, why aren't we running odoo ourselves? We didn't have a good reason as to why not, so we decided to do exactly that - migrate from several disparate systems to odoo and starting drinking our own champagne. A pleasant surprise, although perhaps it shouldn't have been, is that we're saving on annual subscriptions as well.
Here are the functions and systems we've moved off and are now running out of odoo.
Waveapps: Accounting, Invoicing, Payments. Our main book-keeping system; had to manually enter invoice hours and expenses.
Avaza : Projects, Timesheets and Expenses. We used this to record timesheets for our client projects and internal time including PTO. We also used it to track recurring and one-off expenses that were either tied to projects or which reimbursement was needed. We didn't invoice out of Avaza but we used its invoicing functionality to keep track of what times and expenses were invoiced or needed invoicing.
Website: Hosted with Dreamhost and written in WordPress; we had originally paid someone to develop the website but were maintaining the updates internally
Agile CRM: Tracked our leads here but had to go into Avaza and Waveapps when they converted to projects and sales.
Apart from having the one login and system to manage all of the above, here are the benefits we saw:
Cost: we are expecting a 59% reduction in subscription fees year 1, and 43% reduction each year after that (more in year 1 due to a first year discount).
Timesheets and expenses are now directly tied to Sales Orders and Invoices; no re-entering hours or expenses from one system to another.
Enquiries on our website now automatically generate leads in odoo CRM, which can then convert to a Sales Order if and when it gets that far.
We are now active users of odoo running our own business, so we're seeing and learning first hand what works, how to resolve problems, and how to optimize odoo, so we should be able to better support our winery and other users.
A bonus was the migration from all the above systems onto odoo took about 2 or 3 days; over the weeks since then we've certainly finetuned some processes, tweaked reports and forms, etc. (all of which, by the way, is pretty simple in odoo) but we were up & running in a few days.
We aren't quite finished; there are a few more modules & functionality we're looking to add over the coming weeks and months. Another bonus with odoo is you pay one fee and get access to everything; we can scale and add more apps when our business needs it or we have the bandwidth to do it.
Help Desk: we had previously used Zoho but we didn't find it a great fit so had stopped using it recently while we looked for something new; odoo has a Help Desk app so we'll be using that.
Customer Portal: when we enable this, customers will be able to click directly on invoices to view timesheets tied to an invoice, ask questions online about an invoice, etc.
Payroll: this one's a bit further off; this is a relatively new offering from odoo and, to be honest, still lacks a bit of integration with the tax authorities that we're willing to pay to have done for us at present. When they cover this we'll seriously look at incorporating payroll as well.
Now, to be fully transparent, we're a consulting company and not a winery, so we've implemented "standard" odoo, not our odoo for Wine extension. Our business model and processes are a lot simpler than a winery of course, but we are now drinking our own champagne and reaping the benefits.
If you're a winery (or brewery or cidery for that matter) and would like a demo or to discuss odoo for Wine, or even a consulting company like us, and would like to learn more about odoo in general, click here.
Azmera officially formed 10 years ago today on February 12th, 2016. What a journey it's been. Thank-you to everyone who has been part of that journey.
👩🌾 Thank-you to everyone who has worked for us: from our owners to employees and sub-contractors and, of course, their families.
🍷 Thank-you to all the companies across wine and agriculture who have trusted us to be a part of their journey and contribute to their success.
👭 Thank-you to all the companies we have partnered with; whether to work on projects together or those whose products we've sold and implemented.
🥳 Lastly, but not least, thank-you to everyone who just said hello to us and wished us well along the way.
Here's to 10 more.
Event Type: Webinar
Date: 1/15/2026
If your AP process is getting heavier, approvals are becoming more complex, and you’re stitching together systems to manage inventory and sales… you’re not alone.
I’m hosting a 60–90 minute webinar to walk through a finance-first comparison of: Odoo for Wine vs QuickBooks + BILL with a deep focus on the workflows that matter most for wineries:
- AP automation + invoice capture (OCR)
- Multi-level approvals (by amount, department, vendor, etc.)
- Analytic distributions — allocate overhead across departments/channels without spreadsheets
- Order-to-cash workflows (DTC + wholesale)
- Inventory visibility + valuation + traceability
- DTC integration for POS, clubs, and DTC
- Winemaking integrations — connecting winemaking data to bottling, inventory, and finance.
While this webinar will compare and contrast to Quickbooks, it should be valuable for any winery struggling with their current ERP (accounting, inventory, sales, purchasing), or lack of, or thinking of moving to a new system.
If you want a modern system that connects operations + finance and reduces month-end headaches, this will be practical and worth your time.
Thu, Jan 15 @ 1:00 PM - 2:30 PM PST
Let’s Build a Smarter Winery Operation
At Azmera, we help wineries modernize their operations — integrating odoo with DTC and winemaking platforms to create one connected, data-driven business.
→ Talk to our team about streamlining your winery’s accounting, production, and sales with odoo for Wine.
→ To see a detailed side-by-side comparison of QuickBooks vs odoo for Wine click here to read on our site.
Find the right system to manage your winery’s growth — from bookkeeping to full-scale operations.
Running a winery means more than making great wine — it’s balancing artistry, agriculture, and business. From vineyard management to bottling, from tasting room sales to club shipments, every part of your operation needs to work in harmony. The right software can make that possible.
QuickBooks is a trusted solution for wineries that need reliable accounting and basic inventory control. It’s simple, familiar, and perfect for smaller teams focused on financial clarity and straightforward sales.
But as your winery grows — adding new sales channels, managing complex production, and expanding distribution — you need more than bookkeeping.
That’s where odoo for Wine delivers. With over 13 million odoo ERP users worldwide and adoption across 175+ countries, odoo is one of the fastest-growing business platforms in the world. It connects your accounting, production, inventory, CRM, and sales in one powerful system — designed to scale with your winery and grow with your business.
Whether you’re tracking barrels, managing bottling runs, or optimizing club and DTC sales, odoo for Wine brings your entire business together.
QuickBooks keeps your finances on track. odoo for Wine runs your winery.
Azmera is excited to launch odoo for Wine; built on odoo's fully-featured ERP platform and tailored for wine, odoo for Wine comes integrated with your existing wine production and DTC/ecomm apps.
odoo for Wine gives you central visibility and management of accounting, inventory- from bulk to glass, sales - distributor or DTC, purchasing, and more.
If Quickbooks is holding you back, you need to get off Nav before it expires, or you're paying too much for Business Central or Netsuite, odoo for Wine could be your answer.
Talk to us about what's ready to go with odoo for Wine:
- integrations to Innovint & Commerce7
- order automation (no need for bill.com)
- subscriptions - an alternative to wine clubs
- multi-location inventory management
- multi-channel sku pricing & revenue tracking
And what's in the works:
- integrations to BlendedTech and vintrace
- basic wineclub functionality for those who don't need, and don't want to pay for, all the bells and whistles of Commerce7
Special Deal Offered for WIN Expo Attendees
For smaller wineries we are offering the following discounts for implementation costs* for any demos booked during WinExpo that lead to an implementation:
- Less than 10,000 case production: 50%
- Less than 50,000 case production: 25%
* Implementation costs are the labor costs to configure and implement odoo for Wine; it does not include licensing costs for odoo or Azmera's odoo for Wine extensions and integrations, but there are standard first and multi-year discounts available for these.
Register for a free trade show floor pass with the promo code: AZM239 and come see us at WIN Expo booth 239 on Dec, 4 at the Sonoma County Fairgrounds.
About Azmera
We have been serving the wine industry for 10 years. Starting as JD Edwards consultants our business has evolved to support wineries through various ERP implementations and support, other IT system implementations and integration projects, and Lean-based continuous improvement programs.
Azmera unveils odoo for Wine: A Cost-Effective, Fully Integrated ERP Tailored for Winery Operations
Napa, September 29th: Azmera today announced the launch of odoo for Wine, a powerful ERP solution designed to help wineries streamline operations, gain real-time visibility across finances, inventory, sales, and purchasing. Using the robust odoo platform and enhanced with wine-specific features, this enhanced wine-specific version offers wineries a modern, integrated alternative to outgrown accounting software and costly enterprise platforms.
The full power of odoo for Wine comes from the pre-built integrations: by integrating with industry-leading wine-production apps like BlendedTech, Innovint, and Vintrace, as well as DTC platforms such as Commerce7, odoo for Wine provides a single source of truth for inventory—from additives to bulk and bottled wine - centralizing purchasing and unifying sales across wholesale and direct-to-consumer channels.
odoo is a well-established and feature-rich ERP with over 15 million users globally and is designed to scale from single user at home start-ups to multi-national corporations.
While odoo for Wine is fully scalable for any size winery, Azmera President Phil Bourke says it will address a key gap in the market, “odoo for Wine empowers small and mid-sized wineries with enterprise-grade tools at an accessible cost, enabling them to manage inventory, finances, and tax compliance seamlessly—from grape to glass.” Director of Product, Jared Dalton adds “Our focus was to deliver a solution that’s quick to implement yet comprehensive, delivering integrated operations in weeks rather than months, and at a lower total cost of ownership.”
Read more about how odoo for Wine can help your winery here.
We have had some organizational changes over the last year that we want to share.
First, one of our co-founders Ward Wilson took a well earned retirement late in 2024. Ward was there from start as we built Azmera from a thought that maybe there was a play for a company to support JD Edwards in the wine industry, to a broader systems and process consulting company that also services agriculture as well as wine. We wish Ward and his wife Jackie a long and enjoyable retirement in Portugal.
Then in July, Jared Dalton joined Azmera as a partner. Jared has a background in finance and operations at several wine businesses and has been consulting with Azmera for the last couple of years. Jared brings a different viewpoint, experience, and skillset to Azmera that we expect to open up a lot of opportunities. You can read more of Jared's background here.
Related to that, we have been working with Jared over the last few months to bring some new offerings to the wine industry. Stay tuned as over the next couple of weeks we launch a new solution for small to medium wineries and announce some new partnerships and a change in our approach.