“What can I do right now to help my winery sell more wine and, frankly, stay in business?”

We know how many of our colleagues and friends are asking this question. We see and to hear it as an urgent problem that needs immediate attention.

Which is exactly why we put together tomorrow’s FREE webinar, on better tools and strategies for navigating a tough market.

There’s still time to sign up here.

We’re particularly excited to shine the spotlight on three smart industry pros as they share their own strategies and toolkits. Here are some highlights to start:

• Chelsea Leniart, Wine Club Manager at Scheid Family Wines, will talk about inventory management and boosting Club revenue through projected customizations.
• Hilary Berkey, Director of Sales, Marketing and Operations at Emeritus Vineyards, will talk about hyper-segmentation in outbound sales, and the "side effects" of ideation for different teams.
• Kristy Quigley, Operations Manager at Alma Rosa Winery, will talk about automating customer journeys through actions that are triggered by key behaviors.

The through-line of each of these applications?

AI, and leveraging the power of smart technology, especially for "small and mighty" teams — to generate revenue, to solve problems, to streamline processes, and to help wineries grow.

Ready to punch above your weight class, too?

Register now. Join us tomorrow. Schedule a conversation.

It’s time to act.

I look forward —

Cathy

Wineries that are finding traction aren't just grinding harder. They're leaning on better tools.

Tools, that is, that do the heavy lifting so that the wineries can focus on what they do best: making great wine and building real relationships with their customers.

That's what this free webinar is all about, on Thursday, April 9 at 11 am PST / 2 pm EST.

We'll walk you through the specific tools and strategies that are helping wineries grow — even in a down market.

Here's a preview of what we'll cover:

• AI-driven sales suggestions. Our machine learning algorithms look at your customer data and tell you exactly who to call, what wine to pitch them, and when. These are smart, predictive tools for both sales and customer retention that lead directly to increased revenue.
• Marketing automation that actually works. Set up a highly targeted campaign in about five minutes (minus writing the actual message), with built-in safeguards so you don't overserve your contacts.
• Reservations + sales data, together. We combine your sales behavior data with your reservations data so that your sales associates start their day, fully prepared. They'll know who's coming in, what those customers have bought before, and what to recommend — giving every guest a first-class experience and skyrocketing your conversion rates.
• Club shipment analysis. Know who to reach out to for customizations before the shipment goes out. Increase your customization rate. Increase revenue per shipment. And get a full breakdown of what wine sold well and what didn't, so you can make smarter decisions next time.
• Communications tracking. Enolytics gives you the tools to prepare for any outbound or inbound communication, document it in a way that can easily be mined for insights, and write the information back to the notes in your CRM. No more lost context.

The best part? You'll hear from guest speakers who are actively using these tools at their wineries. They'll share what's working, what they've learned, and they'll be there to answer your questions live.

Enolytics serves up actionable insights – they’re ready to act on – so that you can grow your business without adding more work hours to your day.

You don't need to be an Enolytics customer to attend.

If you run or operate a DTC winery, this webinar is for you.

Register here and come ready with questions. We'll see you there.

Thank you, as always, for reading and for your ongoing interest —
Cathy

Generous.

That's the very best word I can think of, to describe last week's Outbound Sales webinar.

The panelists were generous with their time and content, and all participants were generous with their conversation.

Here is the link to the webinar, in case you missed it or if you'd like to revisit. And here were some top takeaways:

• An Outbound Sales team is like a "Swiss army knife" of a winery. They field calls and questions from all directions, from phone sales to tracking orders to relationship building.
• The Average Order Value (AOV) of Outbound Sales is almost always higher than the AOV of a Tasting Room sale.
• Key skills needed in an Outbound Salesperson include persistence, objection handling, methodical note taking, long-term commitment, and an ability to trust the process.
• Chris created this highlight reel of Enolytics' Outbound Sales toolkit, including the Sell More Now! module and AI summary feature.

Looking ahead, we'd like to share our upcoming schedule of webinars in our ongoing series. Click through, and you'll be able to RSVP for the ones that interest you.

Thursday, April 9 @ 11 am PST: How to Navigate a Tough Wine Market: Better Tools, Better Sales
Tough market? You're not alone. Wineries across the country are navigating the same headwinds — and the ones finding traction are leaning on better data to do it. Join Enolytics for a candid conversation about what's working right now: the tools, the metrics, and the mindset shifts that are helping wineries turn market challenges into real sales opportunities. Come ready to learn, ask questions, and leave with a clearer path forward.

Friday, May 1 @ 11 am PST: Turn your Data into Dollars: Grow Tasting Room Visitation with Smarter Customer Data
Your tasting room is one of your most powerful sales channels — but are you using your customer data to its full potential? From identifying your most loyal visitors to timing your outreach just right, you'll walk away from this webinar with practical, actionable ideas to drive more visits, more sales, and stronger customer relationships.

Thursday, June 11 @ 1 pm PST: Wine Sales Multiplier: Top Tips from WISE x Enolytics
What happens when two of the wine industry's sharpest minds on sales and data get together? You get this webinar. Whether you're looking to grow your DTC sales, better understand your customers, or just find that extra edge in a competitive market, this conversation is for you. Don't miss the insights that could be the multiplier your wine sales have been waiting for.

Sign up today!

Any questions or ideas? I'd love to hear them.

Thank you for your ongoing interest —

Cathy

In this free, one-hour webinar, you’ll hear from industry experts and top-performing peers who are using data to grow their outbound sales. We will share growth tools for building high-performing, hyper-segmented lists without spending hours creating segments or exporting and importing spreadsheets. You’ll learn to use predictive analytics tools to anticipate when customers are likely to purchase again, and send them relevant offers they are interested in. And we will share key integrations that both speed the outreach process and drive greater campaign ROI.

You do not need to be an Enolytics client to sign up for this webinar, and any DTC winery leader or operator can benefit from the tools and tactics presented. If you’re ready to sell more wine through your outbound sales channel, sign up below. We can’t wait to see you there.

Thursday, March 19, 11:00am - 12:00pm (PDT)

RSVP

I'm gonna need everybody to stay calm.

But I might - might - have a sliver of good wine data news to share with you.

The latest Enolytics Snapshot came out this week, reporting on the month of February, and here's the big takeaway:

"February's performance reveals an industry adapting to new realities rather than spiraling downward."

Now. If you know us at all, you know that Enolytics is not prone to dramatics or exaggeration. "Cautious stability" is what we're calling it in this month's Snapshot analysis.

So, again, everybody stay calm.

But we think that not "spiraling downward" is a pretty big deal right now, so we're going to hover here for a moment.

Please visit our Snapshots page and see for yourself. It's free for everyone to access.

You'll see Q1 so far, and the month of February alone, and the last twelve months.

Scroll down, and you'll see Wine Club Metrics, and the WISE Triple Score (because yay WISE!) plus their BONUS content and tips.

Then there's our short analysis, with these keywords to note: consistent improvement, strong execution, and our current favorite, "cautious stability."

No one is saying we're out of the woods and we definitely have a lot of work in front of us. But maybe there's reason to take a tiny pause of hope.

We'd love to hear your thoughts too. What are you seeing for yourselves, and how can we help?

Here are a few ideas in that direction:

Sign up for our next webinar, Turn Your Data into Dollars: Grow Your Outbound Sales through Your Customer Data, on March 19.

Tune into the next AI & Wine group on March 13, featuring Tim Weinheimer, on the topic of search results in the AI era.

All are welcome and encouraged to attend. They are free, and you do not need to be a current Enolytics customer.

We're here to help. Please reach out with any questions or ideas.

Thank you, as always, for reading and for your interest --
Cathy

New Video Alert!

Watch this video to see exactly what your customers are looking for.

It's our most updated feature in Enolytics and it's called, simply, PITCH THESE WINES.

How do we know what your customers want?

Their previous buying behavior tells us. We study the patterns, and anticipate demand. Then we "serve up" lists to you of exactly what to pitch to your customers.

We've done the heavy lifting of identifying which wines to pitch to which customers.

Have a look at the video and see for yourself!

There's no guesswork. There's no "one size fits all" campaign. You can even see how much revenue you can expect to generate before you send any targeted campaign.

For anyone on your team making sales calls by phone, we've also added an "Outreach Info" button where they can log outreach, track conversations, and see quick details to support a smarter and more productive interaction.

All the "pitching" information is easy to find, and easy to see. It also helps you and your team stay coordinated, and avoid any overlap of outreach.

Take three minutes and watch the video. Then drop me a line or book a meeting with me if you, too, would like access to this information for your winery.

You'll be glad you did.

Thank you!
Michelle

"The barrier to entry with wine and AI is you."

That was my favorite takeaway from last Friday's inaugural AI and Wine group discussion, which Nadia Kinkade and I had initiated to explore how artificial intelligence is shaping the business of wine.

It was Stephen Mok, founder of New Vintage Labs, who said it. And it's stuck with me.

You know, and we all know, that there are plenty of barriers of entry when it comes to today's wine industry.

And never before have two such powerful (tsunami-scale?) forces crashed together as they have right now, namely the massive shift in technology and the wine sales downturn globally.

Which is why it's never before been so important to have conversations like this, about the industry's responses to these forces.

And to have them openly and with a community-forward mindset.

And to learn from our colleagues and peers about how they're managing the waves.

That's exactly why we'll keep having these sessions, and it's exactly why the doors are open for you to join us.

Here's where to sign up, and stay up-to-date on announcements. Our next gathering is scheduled for Friday, March 13 at 9 am PST / noon EST, featuring Tim Weinheimer. 

The AI and Wine group is off to an exciting and provocative start, and we hope you'll jump in and join us.

As always, please ping me with any questions or ideas or etc -

Thank you!
Cathy

AI for wine.

You're thinking about it.

We're thinking about it.

Everyone's thinking about it.

So let's get together, and pool our collective thoughts, ideas and learnings.

Nadia Kinkade and I are very happy to host this first session of the Wine AI group at 9 am PST this Friday, and you are most welcome to join us. Stephen Mok is our featured guest speaker, on the topic of barriers to entry for AI in wine.

It's easy to sign up here.

The vision is for half of the hour to be dedicated to content and education, and for the other half to be given to discussion and Q&A.

We are in this together, and we'll succeed together too.

Please join us. Sign up here.

And we'll see you Friday, February 13! 9 am PST / noon EST via Zoom.

Thank you, as always --
Cathy

“Peer to peer.”

What are my neighbors doing? How are my neighbors doing, in relation to my winery?

I’m all for running your own race, and doing what’s right for your own brand and your own business.

I also understand that we live in a tight, relational ecosystem of wine. What’s happening with your peers matters and it can provide important perspective and context for what’s happening with you.

This week I’d like to hover over two peer-to-peer perspectives.

First up, our latest “snapshot” from January, highlighting key metrics across our entire dataset. For the first time we’re also including the WISE Triple Score, thanks to our newest partnership with the WISE team.

Important takeaways from this community snapshot:

• Wineries gathered more customer data this January than last January, successfully building their databases for future marketing efforts.
• Winning wineries convert improved data capture and club conversion rates into sustained membership growth.

Enolytics serves up the tools to help you with these points and more. Your peers are leaning into those tools, as the following testimonials illustrate. This is the second peer-to-peer perspective and focus of the week.

***

“Enolytics is my ride or die for wine tech.”

Taylor Almond, Assistant Director of Digital Sales, Far Niente Wine Estates

***

“While I suppose nothing but air and nourishment are truly indispensable, Enolytics comes close to it.” 

Jim Moroney, Proprietor, Sixmilebridge Winery

***

“It’s hard to argue for why anyone wouldn’t have Enolytics. This is the next step for where the industry needs to go.”

Jessie Featherstone, Customer Experience & Sales Manager, Eleven Eleven Winery

***

"I don't plug people or companies often, but I'll make an exception. To me, Enolytics is one of the baseline industry analytic companies who can help most wineries can sales and strategy insights from their data, and do it at a manageable cost without the need to have an internal data team in place. They fit industry scale."

Rob McMillan, EVP and Founder, Silicon Valley Bank Wine Division

***

We wanted to highlight these testimonials, because they come from within our own community. They know us. They know you. Some ARE you in terms of their roles and actions. They’re leaning into data and insights, and making a difference for their businesses.

You can, too, if you aren’t already.

In the coming months we’ll be highlighting exactly HOW your peers are winning through data. We want to make it more real and tangible, so that you can win too.

Not on board yet? I’d love to hear why. Drop me a note anytime, or set up a time to talk to our team.

I look forward to hearing from you, and thank you as always for reading —

Cathy

You know how we're always saying that data is only powerful if you know what to do with it?

Well, we just made it a whole lot easier to do exactly that.

Enolytics and Wine Industry Sales Education (WISE) are officially partnering up—and we couldn't be more thrilled about the benefits and value that this partnership will bring to our clients and colleagues.

Here's the deal:

We've watched our customers dig into their data, uncover incredible insights about their buyers, and then ask the very reasonable question: “Okay! Um. Now what?”

WISE has the answer.

WISE is the gold standard in DTC sales education and coaching, and together we're creating an experience that moves you from insight to action faster than ever.

Our platform shows you who your customers are, what they're buying, and where the opportunities are hiding. WISE brings the expertise to help your team act on all of that—confidently, strategically, and with real results.

As Lesley Berglund from WISE put it: "Data becomes impactful when leaders know how to use it."

Exactly.

The Backstory

This partnership has been in the works for more than two years. Shoutouts to Chris, Liz, and Amira for the behind-the-scenes hustle!

We kept hearing from wineries that they needed more support connecting the dots between analytics and execution. So we listened. And here we are.

What's Next?

You’ll start seeing WISE-branded “buttons” at various points throughout the Enolytics platform.

We’ll start rolling out joint programming and customer initiatives, with more to come throughout 2026.

Please stay tuned.

We're genuinely excited about this initiative, friends.

The WISE team is smart, respected, and—honestly?—just really fun people to work with.

Interested to know more? Just drop us a line or book time directly on my calendar here.

Enolytics customers who are interested in working with WISE will receive special benefits, and vice versa. Please raise your hand so we can get you hooked up!

We'd love to hear your input on making the most of this partnership. There's much value to be gained, and we'd like very much for you to be part of it.

Thank you, as always, for reading, and for your ongoing interest and encouragement —
Cathy