Event Type: Seminar
Location: The Greenview Bar & Grill 19210 Hartmann Road, Hidden Valley Lake, California 95467
Date: 4/29/2026
The Vineyard to Market Workshop Series launches this spring as a three-part program designed to support Lake County growers in navigating today’s market landscape. Each session will focus on a critical piece of the grower-to-buyer relationship, from understanding winery expectations to refining how vineyards are positioned and communicated, to gaining clarity around contracts and negotiations.
Workshop 1 | April 29, 2026, 9:00 AM - 11:00 AM
Buyer Perspectives: What Wineries Are Looking for From Growers
An inside look at how wineries evaluate vineyard partners, including current market conditions, quality expectations, and key factors influencing purchasing decisions.
Speakers:
- Ben Byczynski, Director of Vineyard Operations, Draxton Wines
- Ryan Decker, Owner, DeckerVIT
Workshop 2 | May 20, 2026, 2:00 PM - 4:00 PM
Vineyard Branding & Messaging: Communicating the Value of Your Vineyard
A practical session focused on how to clearly position and communicate vineyard value. Topics will include messaging strategies, supporting materials, and alignment with broader regional narratives, along with real-world examples of effective vineyard tech sheets and communication tools, concluding with a customizable vineyard tech sheet template growers can apply to their own vineyard.
Speakers:
- Ryan Decker, Owner, DeckerVIT
- Jenny Keller, President, Lake County Winegrape Commission
Workshop 3 | June 10, 2026, 9:00 AM - 11:00 AM
Understanding Grape Contracts & Negotiations
An overview of grape contracts and negotiations, including pricing structures, key terms, and current market dynamics. Industry brokers and market experts will share insights to support more informed decision-making.
Speakers:
- Christian Klier, North Coast Grape Broker, Turrentine Brokerage
- Glenn Proctor, Partner/Owner, Ciatti Company
Free to attend.
RSVP required:
events@lakecountywinegrape.org
Event Type: Tasting
Location: Soper Reese Theater 275 S. Main St., Lakeport, CA
Date: 11/13/2025
November 13, 2025
1:00 p.m. to 5:00 p.m.
Soper Reese Theater
275 S. Main St., Lakeport
Join us for an engaging afternoon that brings together growers, winemakers, and industry professionals to explore what makes Lake County winegrapes truly distinctive. Through guided tastings, insightful discussions, and expert-led panels, this event will highlight the character, variety, and innovation that define our region.
Register now to secure your seat for this special half-day tasting and learning experience.
Program highlights:
- Aromatic Whites – Explore how Lake County’s high elevations and varied microclimates shape these fragrant, expressive wines.
- Sauvignon Blanc Comparison – Side-by-side tastings that reveal how Lake County terroir and grower–winemaker collaboration define the region’s signature variety.
- Alternative Reds – Discover lesser-known reds that thrive in Lake County’s volcanic soils and diverse vineyard sites.
- Cabernet Sauvignon Comparison – Compare Cabernet Sauvignons from across the county, highlighting stylistic nuance and site-driven character.
- Innovation & Perspectives – A forward-looking discussion on new approaches in vineyard, winery, and marketplace that are elevating Lake County’s profile.
Speakers include:
Eugenio Figueroa — Atlas Vineyard Management
Jonathan Walters — Brassfield Estate
Scott Kirkpatrick — Dancing Crow Vineyards
Kristin Belair — Honig Vineyard & Winery
Bryan Parker — Langtry Farms
Alex Beloz — Obsidian Wine Co.
Pietro Buttitta — Prima Materia
Dave Rosenthal — R Vineyards
Clay Shannon — Shannon Family of Wines
Jeronimo Da Valle — Shannon Family of Wines
Katie Nydell — VinLuxe Wine Consulting
Bruce Regalia — Wild Diamond Vineyards
No fee to attend, but seating is limited.
Event Type: Reception
Location: The Mercantile, 4350 Thomas Drive, Kelseyville
Date: 6/25/2025
You’re invited to the Lake County Winegrowers 2025 Grower Conversation Series, an opportunity for buyers, growers, and industry professionals to engage in discussions about the evolving wine market. Each session will feature brief, informal presentations from guest speakers, followed by time for networking with peers in a relaxed setting.
Wednesday, June 25, 2025
Time: 4:00 p.m. to 6:00 p.m.
Location: The Mercantile, 4350 Thomas Drive, Kelseyville
Speakers:
- Glenn Proctor, Owner, Ciatti Company
- Paul Warnock, Associate Principal and Project Manager, RSA+ Civil Engineers
Wine and small bites will be provided.
No fee to attend, but please RSVP to events@lakecountywinegrape.org
Event Type: Reception
Location: Chacewater Winery, 5625 Gaddy Lane, Kelseyville
Date: 6/4/2025
You’re invited to the Lake County Winegrowers 2025 Grower Conversation Series, an opportunity for buyers, growers, and industry professionals to engage in discussions about the evolving wine market. Each session will feature brief, informal presentations from guest speakers, followed by time for networking with peers in a relaxed setting.
Wednesday, June 4, 2025
Time: 4:00 p.m. to 6:00 p.m.
Location: Chacewater Winery, 5625 Gaddy Lane, Kelseyville
Speakers:
- Christian Klier, North Coast Grape Broker, Turrentine Brokerage
- Carri Beaver, Customer Relationship Manager, Pacific Gas & Electric
Wine and small bites will be provided.
No fee to attend, but please RSVP to events@lakecountywinegrape.org
The Lake County Winegrape Commission recently launched a video marketing campaign to showcase the distinct characteristics of the region. The videos will be available on LCWC’s social media channels on Instagram, Facebook, LinkedIn, and YouTube. The Commission encourages growers to 'like' and share the videos to increase their visibility as they are released.
LCWC collaborated with Lake County's Tourism Improvement District to gather footage for the videos, and they have begun releasing their own campaign to attract visitors.
Watch the promotional "Short" on our youTube Channel - https://www.youtube.com/shorts/97FQzhCjXrA