NielsenIQ Beverage Alcohol Update for 4th of July Holiday 2021

Unless otherwise noted, data and insights below are for July 4th weeks in 2021 (2 weeks ending July 10, 2021)  compared to July 4th weeks in 2020 and 2019 (2 weeks ending July 11, 2020 and 2 weeks ending July 6, 2019) in NielsenIQ off-premise channels. The total fast-moving consumer goods (FMCG) market experienced relatively […]