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The total fast-moving consumer goods (FMCG) market had a relatively strong Memorial Day, with dollar sales up 1.4% compared to 2020 and up 14% compared to 2019. Off-premise alcohol sales declined for Memorial Day 2021 compared to 2020, which was expected given the shift back to on-premise establishments...
June 15, 2021

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Unless otherwise noted, data and insights below are for Memorial Day weeks in 2021 (2 weeks ending June 5, 2021)  compared to Memorial Day weeks in 2020 and 2019 (2 weeks ending May 30, 2020 and 2 weeks ending June 1, 2019) in NielsenIQ off-premise channels. The total fast-moving consumer goods (FMCG) market had a […]

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