In the competitive three-tier wine industry, QBRs are vital and necessary to the supplier-distributor relationship. From constant shifts in consumer demand to the need or desire to move a particular product within a set period of time, aligning distributor activity and programs is key to moving the right dials.
But for sales managers, every quarter can seem like a constant repeat of the same conversation discussing finances instead of brand reach and product placement plans. Now your meeting is stuck in a loop of going through and tracking down billbacks while trying to get a hold of finance.
Sound familiar? This article will cover three practical tips to help you flip the script on your QBRs.
How Improve Your Distributor Sales Quarterly Business Reviews (QBRs) in 3 Easy Steps