Imagine your VP of Sales announcing they’ve ditched CRM for a Rolodex. Or your finance director saying Excel is too modern, so they’re switching to chalkboard. And yet, here we are — 2025 — squinting at billbacks for hours on end and sending reps to visit every retail account like the entire...

Tradeparency is the only trade spend solution to offer 100% visibility across all your markets, promotions, and incentives with distributors. From DA's, billbacks, claims, and approvals to profitable promotion planning and analysis, Tradeparency delivers unparalleled coverage, streamlined...

Tradeparency is happy to announce the latest release of their full-cycle trade promotion management solution: the first-ever system to automate billbacks and depletion allowances between wineries and top national distributors. Read the full press release now.

What are trade promotion management systems exactly? They are software solutions that centralize depletion allowance tracking, pricing, promotions planning, rebate programs, and billbacks into a single platform. By automating and simplifying traditionally error-prone, manual management of...

In the competitive three-tier wine industry, QBRs are vital and necessary to the supplier-distributor relationship. From constant shifts in consumer demand to the need or desire to move a particular product within a set period of time, aligning distributor activity and programs is key to moving the...

Perhaps you’ve seen the hype around ‘full-cycle’ promotions management and you’re wondering— what exactly does that mean? From managing depletion allowances and processing billbacks to steering distributor sales incentives for success, three-tier wineries and importers must focus beyond pricing...

TLDR If you manage pricing on Excel spreadsheets and email them back and forth, you are in the Stone Age. Modern pricing platforms outshine Excel in many aspects. They offer significantly enhanced accuracy and speed, superior version control, and ensure state-level compliance. These platforms are...

Distributors’ portfolios are more crowded than ever. Getting the distributors’ attention has become nearly impossible, especially for smaller suppliers. But fear not; some strategies can help you break through the clutter and gain the focus you need to succeed. There's always a way forward! Here...

At Andavi Solutions, we interact with a wide array of wine & spirits sales teams. When it comes to those who consistently achieve high levels of sales performance, we’ve discovered 5 habits common to all of those high achievers. 1. They measure what really matters. Everyone is familiar with the...

You get third-party pricing data in an attempt to measure your depletion results and reconcile billbacks with distributors. There is perceivably valuable data—who sold what to who at what price (according to the distributor). “Now what?” Ah, there it is. The question nearly every CFO and winery...