Industry professionals throughout the United States have until April 30, 2021, to participate in the 2021 Wine Industry Financial Benchmarking Survey conducted by Moss Adams, one of the leading accounting firms in the US serving the wine industry.
Moss Adams is collecting data from 2020 through a confidential online survey that addresses price points, geography, business models, distribution channels, varietal focus, and other financial and operational challenges related to the long-term outlook for the wine industry.
The survey is structured to provide comparative data from individual businesses across the industry, particularly within specific peer groups using a common sizing application.
“The information is used as a measuring tool to see how you stack up against other companies and can be applied no matter what size you are,” said Jeff Gutsch, a Moss Adams partner and leader of the firm’s Wine, Beer, & Spirits group. “It provides insight into alternative business models and best practices, allowing you to assess the relative profitability of those models and see how it might apply to or benefit you.”
The benchmarking report that comes from the survey is an invaluable tool for an industry that only recently began to engage in more peer group financial comparisons and studies. Those data points will give wine business executives essential information about current and long-term strategies, as well as operating trends critical to overall industry success.
Wineries or vineyards that complete the survey will be given a complimentary copy of the final report.
Gutsch encourages widespread participation in the survey, pointing out that the larger the sample the better and more relevant the data will be. Questions may be addressed to Jeff Gutsch, jeff.gutsch@mossadams.com or at (707) 535-4109 or Bill Vyenielo, William.Vyenielo@mossadams.com or at (707) 508-3821.
We invite all wineries and grape growers to participate. To get started, please visit the survey on the Moss Adams website.