Sonoma County Vintners (SCV) and Sonoma County Vintners Foundation (SCVF) today announced that Executive Director Michael Haney will step down in September 2025, marking the close of a highly impactful era of leadership and a transformative chapter in the organization’s history.
SCV will be led and supported by its Board, including SCV Board President, Prema Kerollis, General Manager of Three Sticks Winery; and Alexandra O’Gorman, SCVF President, Vice President of Community Relations for Foley Family Wines and Spirits, until a new executive director is identified.
“Michael has always led with commitment and heart,” remarked SCV Board President Prema Kerollis. “His passion, relationships, and deep care for SCV, SCVF, and the Sonoma County wine community have left a lasting mark. We are deeply grateful for his tremendous contributions and wish him the very best in his next chapter.”
Over nearly eleven years leading SCV and SCVF, Haney guided both organizations through periods of growth and transformation, while responding to ongoing challenges related to recurring wildfires and industry-wide shifts triggered by the COVID-19 pandemic.
Under his leadership, SCV strengthened its mission to support member wineries through greater political advocacy efforts, marketing initiatives, ongoing educational programs, and increased international visibility of Sonoma County wines. In addition, Haney guided SCVF’s expanded philanthropic reach across Sonoma County, collaborating with over 400 nonprofit organizations to assist residents in need.
“It has been one of the great honors of my lifetime to serve my SCV family including our amazing vintner community. Working alongside my incredible team, passionate vintners, growers, industry partners, elected leaders and nonprofits has been a true privilege. While I am stepping away from this role, I’m excited to explore new opportunities and finding new ways to support the wine community,” said Haney.
Taste of Sonoma Memorial Day Sale!
Save $15 on Admission Through May 28
Save $15 on all admission types through May 28 for Taste of Sonoma on June 21 at Kendall-Jackson Wine Estate & Gardens. Produced by Sonoma County Vintners, this beloved annual event has been named as a Best Wine Festival in the USA Today 10Best Readers’ Choice Awards
Already have your Taste of Sonoma Tickets? Read on to secure your exclusive event add-on experiences before the big day!
Please note: We are unable to accommodate guests under the age of 21, including infants and children. Pets are not permitted, only service animals will be granted entry.
Wine, Food, Activities, Beer and More!
General Admission
12:00pm – 4:00pm
General admission includes the grand tasting, complimentary food trucks, beer garden and themed lounges.
Memorial Day Sale General Admission $195
VIP Admission
11:00am – 4:00pm
All the fun included in GA plus a special lineup of award-winning wines and dedicated areas to relax with exclusive culinary & beverage selections
Memorial Day Sale VIP Admission $245
Special Group Pricing
Enjoy Extra Perks
We’ve put together special discounted group rates and benefits for both VIP and General Admission levels to help you enjoy the day. Please contact us for more information.
Event Type: Tasting
Location: Kendall-Jackson Wine Estate & Gardens
Date: 6/21/2025
We can’t wait for Taste of Sonoma on June 21, 2025 at Kendall-Jackson Wine Estate & Gardens, produced by Sonoma County Vintners! You’ll taste wines from 100+ wineries, refuel at complimentary food trucks and relax at themed lounges. The lineup will also include a walk-around wine tasting, beer garden, premium wine experiences and more!
Make plans now to be at Kendall-Jackson Wine Estate & Gardens for one of Sonoma County's most anticipated wine and food events on June 21! Take advantage of early bird pricing through April 30 at TasteofSonoma.com.
Please note: We are unable to accommodate guests under the age of 21, including infants and children. Pets are not permitted, only service animals will be granted entry.
Check Out the Themed Lounges
Enjoy the Bounty of Sonoma County at These Experiences
Explore all of the fun planned inside the themed lounges at Taste of Sonoma. Get ready for summer sipping, delectable treats, interactive games, and more!
Thursday, April 24, 9:00-10:00am, Via Zoom
Gain valuable insights into winery insurance during our SCV Winery Insurance Roundtable, where Sonoma County Vintners (SCV) and our trusted partners at Risk Strategies will lead an informative and solution-driven discussion via Zoom.
Hear from top industry insurance carriers as the Risk Strategies team leads an important panel discussion. This interactive webinar will offer the opportunity to hear directly from U.S. and London leading insurers, ask questions, and gain valuable insights into the evolving winery insurance landscape. The panel will discuss key coverage challenges, market trends, and tailored programs designed to protect your winery’s future. Participants are encouraged to bring their questions to ask directly to the insurance carrier representatives.
Risk Strategies brings deep expertise in winery-specific insurance solutions, risk management, and consulting services tailored to the unique needs of wineries, related businesses, and individuals. Their comprehensive offerings include commercial insurance, employee benefits, private client home and auto services, and specialty risk management.
Don’t miss this opportunity to engage with industry experts and access exclusive insights designed for SCV winery members. Join the conversation and ensure your winery is well-protected for the future.
Sonoma County Vintners (SCV) is excited to announce their new “Wine Is Us” multimedia campaign as part of their ongoing efforts to advocate for and promote Sonoma County wines to the world.
The “Wine is Us” campaign is designed to increase awareness of the many comprehensive benefits of moderate wine consumption, as reported in reputable medical studies. It will also invite consumers to enjoy positive personal interactions that may result from sharing a glass of wine with friends and family, emphasizing the more positive social, mental and physical health impacts.
SCV’s new campaign will begin over the 2024 holiday season and expand throughout 2025 on various media platforms including radio, social media, digital display, and more. A dedicated web page will be created that will feature news articles and studies highlighting wine’s social engagement benefits.
“Our ‘Wine Is Us’ campaign is designed to provide a positive and informed narrative that highlights the cultural, social and well-being impacts of wine,” stated Michael Haney, Executive Director of Sonoma County Vintners.
To learn more about Sonoma County wine and stay updated on the rollout of the “Wine Is Us” campaign, visit sonomawine.com or follow @sonomacountyvintners.