Brand Inconsistency. Professional management of corporate brand guidelines. Equipment and skills to color match, every time. Understanding of core values to ensure your brand is reflected consistently. Brand Inconsistency Professional management of corporate brand guidelines. Equipment and skills to color match, every time. Understanding of core values to ensure your brand is reflected consistently. Signage Limitations Visual solutions from one time usage signs to dependable multi-use event kits. State of the art equipment and team will produce and install wall graphics, banners, table top & POS signage. Brand Promotion Deliver products that your teams and customers want. Retail items, custom one of kind goods, apparel, booth giveaways and gifts. Creative promo gurus provide ideation, creation, quality and delivery. Marketing Precision Professional project managers, masters of print, promo, packaging, direct mail, signage and distribution. Custom packaging and promotional product c

Everywhere you look right now—Hallmark Channel, Netflix, social media—it’s Christmas in July. And while most people are watching cozy movies and pretending it’s snowing outside, here’s a better question for wineries: Are you ready for your holiday season? October, November, and December (OND) are your biggest sales months of the year. Holiday winery marketing doesn’t start in October—it starts now. They’re sprinting through Q3—right now—while everyone else is still daydreaming about hot cocoa and watching Christmas movies… you’ve got rosé in your glass and wine bundles to plan. 1. Clean Up Your Data — Because Bad Data Costs You Money This isn’t just about removing bounced emails. Bad data quietly drains OND revenue by blocking you from segmenting, targeting, or even reaching your customers. Your Move: Export your full email list (now, not later). Use ChatGPT to help spot typos like gmaii.com in

In the summer months, there’s nothing quite like sitting outside and enjoying a glass of wine. But, wide-open stemware invites insects, leaves, pollen, and other outdoor elements into the glass. Fortunately, there is a solution that allows you to enjoy your wine without having to share with unwanted outdoor visitors.  When you enjoy a favorite bottle of wine, the last thing you want to do is throw out a glass or two because a fly, mosquito, leaf, or other unwanted outdoor pest landed in it. You only get so many glasses out of a bottle.  The easy solution to protect your wine  Ventilated silicone wine glass covers keep the wine in and the bugs out. Made of food-grade silicone, these ventilated drink covers have a four-inch diameter. They are BPA-free and dishwasher safe, so you can easily reuse them. The covers have a silicone perimeter with a weighted screen that allows your wine to continue to aerate and taste fresh.  What differentiates these covers from oth

Steve Randazzo is the founder and president of Pro Motion Inc., an experiential marketing and event marketing agency located in Missouri. He has also been a leading expert helping Fortune 1000 companies that traditionally rely on trade shows and other events to adapt to the non-contact “COVID Economy.” We spoke with Steve recently about in-person and online experiences, and how wineries can approach them no matter what their budget. You can listen to the full interview here or read the abridged version below the key takeaways: Key takeaways from our interview: Experiences are better able to cut through the clutter and sustain our attention. Tasting rooms were the traditional way wineries built those experiences but with tasting rooms still limited in what they can do, wineries need to pivot to new types of outreach, events and experiences. Experiences can be virtual, too! New ways to reach customers were created during the pandemic, and the most successful brands will be th

Stop by and say hello to Saxco’s team at Booth #500 at the Unified Wine & Grape Symposium. Play our “Spin to Win” wheel for exciting giveaways and donations toward planting trees in areas devastated by wildfires in California. While you’re there, chat with our product experts about packaging options designed to help you reduce your carbon footprint and achieve your sustainability goals. Let’s raise a glass to a greener future—don’t miss the chance to connect with us and make an impact! Saxco Unified Symposium Booth: 500 Saxco is a full-service packaging solutions supplier. We have served the distiller, wine, and craft beverage community for more than 90 years, combining our expertise, passion, and commitment to your success with modern packaging technologies. We are uniquely positioned as your single source supplier, offering standard glass bottles and cans to fully proprietary packaging solutions, and in-house services ranging from artwork

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine. January – Fresh Starts and Cozy Comfort Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month. Super Bowl Prep: Fo

JOIN WINEPAK AT THE 2025 UNIFIED WINE & GRAPE SYMPOSIUM! Stop by our BOOTH #414 to check out our in-stock bottles, closures, and participate in our giveaway. Our Packaging Consultants can’t wait to connect and share exciting recent company updates. Let’s chat about how we can help with all your packaging needs!

‘Tis the season! Well, not quite, but for event and brand marketers, the time to think about holiday merch is upon us. I am delighted to share our 2024 Holiday Lookbook to inspire and guide you in choosing the top trending swag and promo items to dazzle your customers, prospects, and employees. How We Identified Top Trends: Our Methodology  My team reviewed hundreds of recent orders from top brands, particularly in our specialty industries: cybersecurity, entertainment, healthcare, tech, and wineries. We collected and featured the most popular items, plus a few hand-selected favorites we’re seeing this year that we’re super excited to share. While any promo items may be customized or expanded, these are the favorites we’re seeing companies use to activate their brands for the 2024 holiday season. Holiday Branded Merch Ideas and Inspo Leverage the 2024 Holiday Lookbook as a visual and conceptual guide to spark ideas and deliver tangible s

You want to elevate your event marketing campaigns with fresh, exciting materials that captivate and engage your target audience. You need unique branded merch, box kits, and swag bags to standout. But, where to start? Enter Almaden’s 2024 Event Lookbook. It may not solve all your problems, but it will strengthen the engagement at your next event! The State of Event Marketing Before we dive into the top trends that will help you this year, let’s get some context. Did you know that 63% of event marketing professionals predict that attendee numbers will return to pre-pandemic levels in the next one to two years. If you’re running events in 2024 and looking ahead to 2025, you’re in the right place. Perhaps more importantly, 80% of attendees say in-person events are the most trusted way to discover new products and services. Events empower marketers to connect with people one-on-one. Rarely, do marketers have the opportunity to speak directly with pro

Despite the prevailing gloom and doom in the trade press, there's a silver lining for many adult beverage brands. They're not just surviving; they're thriving with double-digit growth and more! This article examines adult beverage brands' strategies to thrive in the current market.  This excerpt is from Ben Salisbury's speech at this week's webinar. Reserve your spot here: https://us02web.zoom.us/webinar/register/3717134754795/WN_iFljab26T9q_cLmO5jjSyQ#/registration  Times have changed. Have YOU?  Before we dive into the 3 keys to boosting your revenue, let’s briefly set the stage. The 3-tier landscape has dramatically shifted within the past six or seven years, with the extreme proliferation of new brands and a historic consolidation within the wholesale tier.  The result has been an immense reduction in the capabilities of wine and spirits distributors of all sizes. The ratio of brands to sales reps has become ridiculo