We are always in awe of the cool technologies our industry comes up with every year. We hear the buzz at trade shows like the DTCWS and read futuristic-sounding articles that round up what wineries around the world are doing. There are some neat things just on the horizon, and these things will...

In a saturated market where traditional marketing techniques are commonplace and it seems like everything has been done, finding truly innovative ways to promote your winery or cidery in British Columbia can be a challenge. However, by embracing emerging trends, you can captivate your audience and...

BEHIND THE BOTTLE Bogle Vineyards, along with their glass supplier and design team, met with Bergin in 2018 to refresh their Phantom Chardonnay package. Their goal was to reach and engage new consumers with a visually stunning and impactful label. The original focus was the Chardonnay but quickly...

Why is wine packaging important? There are many different practical functions of wine packaging. First and foremost, it protects the wine and acts as a vessel to transport your wine from the winery to the customer. You want to ensure that your wine is of good quality and that the packaging...

Why Is Glass Bottle Packaging Important? Wine can be packaged in a variety of ways; however, consumers continue to prefer the conventional glass bottle packaging format, which is by far the most popular. Although glass bottle packaging has less flexibility in its ability to capture attention than...

A look at the trends influencing wine packaging design & innovation. Introduction U.S. wine total volume is expected to remain relatively flat for the next several years, while value will grow due to price increases and the persistence of the premiumization trend. In the crowded and increasingly...

Winery marketing teams are in overdrive these days—accelerating efforts to attract younger consumers, growing wine club membership and elevating tasting room and online interactions for prospective visitors and buyers. In the end, effective communication to meet these goals is a must. Many small...

The new party edition of Jules Mumm includes an Augmented Reality experience that enables the consumer to make Jules, the lama mascot dance. Rotkäppchen-Mumm Sektkellereien GmbH is a family-owned company with a clear vision. As the market leader in the sparkling wine and spirits sector, they...

—Partnership helps deliver Best of Class Analytics in Winery DtC Platforms— (Calistoga, CALIF)— eCELLAR is thrilled to announce that Enolytics is now utilizing our open API to seamlessly bring eCELLAR data into their platform. This allows eCELLAR users to leverage Enolytics' advanced analytics...

Embrace today's packaging trends to boost next year's wine sales, marketing, and engagement Wine label design is a crucial aspect of winery and wine brand marketing. By 2025, several trends and predictions are likely to shape the effectiveness of these designs in boosting sales. In this article, we...